Your question: Segmenting consumers on the basis of age, gender, occupation, income or education is known as ____ segmentation.

Your question: Segmenting consumers on the basis of age, gender, occupation, income or education is known as ____ segmentation. (a) behavior (b) illustrative (c) socioeconomic (d) rural Market segmentation may be useful for all of the following EXCEPT which of the following: (a) identification of new/overlooked market opportunities. (b) matching value opportunities and the firm's capabilities. (c) development of a standardized marketing program. (d) laying the groundwork for market targeting and positioning strategies. Qualitative is most closely related to: (a) utilizing excess production capacity. (b) identifying a market niche. (c) termination of excess employees. (d) joint venture with foreign partnersWhich of the following is used to alert the user of a forecasting model that a significant error occurred in one of the periods? (a) A regression coefficient (b) A seasonal index (c) A smoothing constant (d) A tracking signal In exponential smoothing, if you wish to give a significant weight to the most recent observations, the smoothing constant should be: (a) close to 0. (b) close to 1. (c) close to 0.5. (d) less than the error When comparing several forecasting models to determine which one best fits a particular set of data, the model _________ should be used. (a) with the highest MSE (b) with the MAD closest to 1 (c) with a bias of 0 (d) with the lowest MAD A naïve forecast for monthly sales is equivalent to: (a)a one-month moving average model. (b)an exponential smoothing model with alpha = 0. (c)a seasonal model in which the seasonal index is 1. (d)none of the above