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"Course Summation" Please respond to the following:Rate the three (3) most important concepts that you have learned in this course in order of importance (one [1] being the most important; three [3],
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Supply Chain and Logistics ManagementClick here to view a transcriptAfter viewing the video, answer questions 1 and 2, and select one question from questions 3 and 4 to answer.1. Compare Dell's supply
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Scenario: Using the same organization and the lemonade drink from the previous assignment (SEE ATTACHED FILE), develop an analysis for the bank. The bank will be using this information to make their f
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PROMPT: Motivation is the inward drive we have to get what we need. In the mid-1900s, Abraham Maslow, anAmerican psychologist, developed the hierarchy of needs shown in Figure 3.4. 1. Select two ad
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Board of Directors PresentationYou have done a tremendous amount of planning, research, and strategizing with your marketing plan in your role as the marketing manager. It is now time to present it to
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PROMPT: Compare and contrast a four Ps approach to marketing versus the value approach (creating, communicating, and delivering value). Select and examine these approaches for at least one routine and
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Project Deliverable 4: The Organization’s Response to ChangeDue Week 9 and worth 150 pointsFrom the same case that you have chosen for Deliverables 1 to 3, you will advise the CEO on how best to pos
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A company self-examination. What are we known for? Who do we want to become?In this assignment, you will create a Situation Analysis for one (1) of the following companies / brands: Fiat Chrysler, IBM
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Your team is looking for a way to make some revenue as either a for-profit or not-for-profit organization. This organization can market locally, nationally, or internationally. The product that you ha
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Marketing Plan Project: FinalThroughout the four phases of this marketing plan project, you have created the important, detailed marketing plan sections necessary to enable your selected company to pr
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As a company grows and expands, so can its brand offerings; however, not all brands are typically a success, especially over the long-term. As a company's marketing manager, discuss what steps you wou
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"A Looking Glass" Please respond to the following:Determine the main factors that you believe are important for organizations to consider when evaluating trends and predicting the business environment
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1. In this assignment, you will research and provide pricing examples that compare and contrast various factors that influence promotional strategies for each of the five pricing strategies: pre
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The four elements of the marketing mix. Marketing decisions made by an organization when shaping a suitable proposition for the potential customer can be organized into four major groups. in this essa
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Project Deliverable 5: Capstone Final Project and PresentationDue Week 10 and worth 180 points This assignment consists of two (2) sections: a final capstone project plan and a closing process PowerPP
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Project Deliverable 5: Capstone Final Project and PresentationDue Week 10 and worth 180 points This assignment consists of two (2) sections: a final capstone project plan and a closing process PowerP
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"A Looking Glass" Please respond to the following:Determine the main factors that you believe are important for organizations to consider when evaluating trends and predicting the business environment
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need as required.
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Project Deliverable 4: The Organization’s Response to ChangeDue Week 9 and worth 150 pointsFrom the same case that you have chosen for Deliverables 1 to 3, you will advise the CEO on how best to pos
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Project Deliverable 4: The Organization’s Response to ChangeDue Week 9 and worth 150 pointsFrom the same case that you have chosen for Deliverables 1 to 3, you will advise the CEO on how best to pos
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Marketing Plan Project for Wal-Mart: Phase 4You are continuing to develop your marketing plan project for final delivery in Unit VII. In this portion of the project, you will be addressing the control
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As described in your textbook, brand equity provides both value to the customer and value to the company. How do you believe this comparison can add valuable benefits to both? Why, or why not? Wordcou
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Brand Positioning and Strategy PowerPointFor this presentation, select your favorite brand, and describe the reasons why this brand is so appealing to you. You should further explain the ideas represe
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Scenario: Using the same organization and the lemonade drink from the Week 4 Learning Team assignment, develop an analysis for the bank. The bank will be using this information to make their final dec
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"Diversification" Please resond to the following:Read the article titled “Breaking Down the Ansoff Matrix”, located at http://www.atlbusinessjournal.com/?p=1481.In the article, the author discusse
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Please complete question 4 on the attached file. Identify the following in no more than 90 words regarding your target market. Composition of target market Segmentation criteria used in idenfiti
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Imagine yourself as an entrepreneur. Choose an industry in which you would like to compete with the product you select. If you were conducting your SWOT (strengths, weaknesses, opportunities, threats)
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Marketing Plan Project: Phase 3You are continuing to develop your marketing plan project for final delivery in Unit VII. In this portion of the project, you will be addressing the financials, forecast
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Target Marketing EssayChoose a business-to-consumer (B2C) or business-to-business (B2B) company that uses target marketing. Then, you will need to complete the following list:Briefly introduce the com
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"Vertical Integration" Please respond to the following:Use the Internet or Strayer Library to research two to three (2-3) articles on Standard Oil Co. Inc. and the related vertical integration. Analyz
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Project Deliverable 3: Exploiting InnovationDue Week 7 and worth 150 pointsFrom the same case that you have chosen for Deliverables 1 and 2, you will determine the company’s top advantage(s) and rec
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"Competitive Advantage" Please respond to the following:Per the textbook, technology is a key driver of change and an important source of competitive advantage in business environments. Examine the ov
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Instructions attachedThe purpose of this project is for you to expand your knowledge and understanding of retail buying by getting out into the retail world. You’ll observe and look at clothing and
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Scenario: You currently work as the marketing manager of your favorite company/organization and manage the success of one of its products or services. Your responsibility is to monitor the stages of t
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Scenario: You are the marketing manager for a local nonprofit charity whose funding is derived from membership fees. You have noticed a severe drop in new memberships and a decline in repeat membershi
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Scenario: You are sitting in your home and you pick up a package of Oreos™ (or some other product of your choosing). After realizing that you have purchased this product for years, you wonder, "Why
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You work for a major clothing retailer that is on track to miss its financial targets this year, and your CEO wants to cut costs by reducing the marketing budget next quarter. How would you argue agai
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InstructionsMarketing Plan Project: Phase 2You are continuing to develop your marketing plan project for final delivery in Unit VII. In this portion of the project, you will be addressing the marketin
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The marketing mix is used within the implementation of the marketing strategy. Please select one of the industries listed below, and search for information about the marketing mix used by at least two
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Scenario: You currently work as the marketing manager of your favorite company/organization and manage the success of one of its products or services. Your responsibility is to monitor the stages of t
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Scenario: You are the marketing manager for a local nonprofit charity whose funding is derived from membership fees. You have noticed a severe drop in new memberships and a decline in repeat membershi
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Sometimes, a company focuses on too many customers. Is this a good thing? Do you believe it compromises their strategic success? Why, or why not? What changes do you recommend to be made? 200-300 wor
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Marketing Plan Project: Phase 1It is important for marketers to create a marketing plan to provide focus for their brand, product, or company. A detailed plan prepares a business to launch innovative
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"Change Management" Please respond to the following:Read the article titled “10 Principles of Change Management” at http://www.strategy-business.com/media/file/resilience-04-15-04-rebrand.pdf. In
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Access the following resource by clicking the link below:North Americans feel better about hotels than ever. The goodwill is unlikely to last: Future reservations (2016, July 18). The Economist. Retri
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You are sitting in your home and you pick up a package of Oreos™ (or some other product of your choosing). After realizing that you have purchased this product for years, you wonder, "Why do I feel
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Picking from Zales, Walgreens, CVS, Best Buy or TargetYour project will contain the following sections: 1. Title Page 2. Strategic Analysis 3. Store Layout, Design, and Visual Merchandising 4. Interne
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Picking from Zales, Walgreens, CVS, Best Buy or TargetYour project will contain the following sections: 1. Title Page 2. Strategic Analysis 3. Store Layout, Design, and Visual Merchandising 4. Interne
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Assignment description Generally marketing managers do not perform the actual market research. However, they do frequently commission and oversee market research projects, as well as interpret data. U
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Select a company or brand/business you are familiar with or find interesting. What field of business marketing is this company in? Look at its direct and indirect competitors. In what category (or cat
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