Week 2 Discussion Top of Form "Opportunities" For this week's discussion, we will expand on the non-alcoholic beverage (NAB) business you began developing in the Week 1 discussion. As part of your bu

 Week 2 Discussion

Top of Form

"Opportunities"

For this week's discussion, we will expand on the non-alcoholic beverage (NAB) business you began developing in the Week 1 discussion. As part of your business plan, you will be required to conduct a SWOT analysis (Strengths, Weaknesses, Opportunities and Threats) in Assignment 2.

For this week’s discussion, please respond to the following:

1. Discuss three OPPORTUNITIES you can identify for your NAB business. Briefly describe each and clarify how your business can grow by pursuing each opportunity. 

Notes: 

· Check out Chapter 9: Strategic Position and Risk Assessment to learn more. 

· You will use this week's information in Assignment 1, question 7. 

To help you get started with Week 2 Discussion

Top of Form

Number each opportunity and describe each in a separate paragraph clarifying how your business can grow by pursuing that opportunity.

Opportunities:

• What good opportunities can you spot?
• What interesting trends are you aware of?

Useful opportunities can come from such things as:

• Changes in technology and markets on both a broad and narrow      scale.
• Changes in government policy related to your field.
• Changes in social patterns, population profiles, lifestyle      changes, and so on.
• Local events.

Examples here: https://pestleanalysis.com/swot-analysis-opportunities-definition-examples/

Another example- SWOT analysis for Honest Tea Company – check out the opportunities’ section

• Strengths, weaknesses, opportunities, and threats (SWOT)      analysis based on Honest Tea's business plan (PDF).

Check out the video below on how to address this week’s discussion.