1.Customer Analysis Total Market Size Target Market trends growth/shrinkage Market Potential and realistic future forecast Barriers to entry such as technology, qualified employees, high startup costs

1.Customer Analysis

Total Market Size

Target Market trends growth/shrinkage

Market Potential and realistic future forecast

Barriers to entry such as technology, qualified employees, high startup costs

2.Demographic Market Segments:

Age - History

Gender

Marital Status – Family Life Cycle

Income – Social Status

Education – Social Status

Purchase behavior

Communication Style

Geographic

Other

3.Psychographic Consumer Behavior:

Personal activities

Group activities

How time is spent

How they think (decision process)

Other