1-Identify and describe a product made by a Canadian company (you may include 1 image) 2-Describe the current Marketing Mix for the product (bullet points are acceptable) 3-Analyze the external

1-Identify and describe a product made by a Canadian company (you may include 1 image)  

2-Describe the current Marketing Mix for the product (bullet points are acceptable)

3-Analyze the external forces impacting the company (and product) using the Environmental Scan model. Detail one or two forces/trends per category that you find most dominant/impactful (table form is acceptable)   

4-Choose one impact/trend and suggest a course of action to address threats and/or seize on opportunities based on your analysis