1. Instructions part I Read the Application Case 7.8 "Tito’s Vodka Establishes Brand Loyalty with an Authentic Social Strategy” on pages 447 to 449 of your textbook. Then, answer the questions below.

******* ***************** ************************************* ******* ******** *** AnalyticsIntroductionPart ******** ******* analysis ** * field ** **** ********* that ******** ******** *** graph ****** to ********** social ********** *** ***** term ** *** It *** also ** applied ** ******** ******* *** ****** ***** *** telecommunications industry is * ************** ******** that ******** ****** ********* ** *********** ******** The ******** *** ******* ********** **** as **** telecommunications *** ************ is utilized ** ****** * **** ****** of ****************** data ******* ***** ********** ***** ********** involves the ********** ** data **** ********* move **** *** ****** site ** another(Kostić ** ********** ****************** ******** ** ********** with * **** amount of *********** about ***** ********* and ******* ****** ********** ** **** huge **** ** **** **** even ** possible *** ****** networks of ****************** ******** *** ******* with ****** ************ *** ************ *** ******* the *********** ** voice ***** *** *** ********* of ***** *** *********** relationships **** ********** types of ************* *** ************** and **** ** **** makes ******** **** complexSNA ******** *********** ** customer calls to ****** ************* ***** ****** ******** ** information ******* *** *********** **** relation **** ** ****** * different ****** *** difference in weights ** an indication of ********* ***** *** ********* ******** ** ********* ***** ** ****** management ** **** ******* ******* ********* are ******* ***************** ***** ******* ***** groups ** **** ********* while ********* their services2Telecommunications ***** **** ********** in ******* much ***** *** subscribers *** the causes of ******* *** ******* **** of **** ********* ***** ** **** ** predict *** *********** *** *** likely to ***** *** offer *** needed incentives **** ********* can be ****** ** ******* up ****** ******* ***** ******* **** ** the ****** ** ********* *** **** ******* *** *********** to give ******** ****** **** ***** **** **** ***** **** ** assessing why ********* churn *** ***** *** needed ******** ** limit *** number ** ********* *** may ***** ** *** ************************ ****** ******* ********* **** homogeneous *** Almost all networks have ********** kinds of ************ ***** ******* ******** *** ********** associations ******** ** *** ******* ** an ***** in SNA **** association *** ** represented ** ********* * graph Additionally *** ***** should **** ** ** *********** **** ******** **** *** not *********** ********* Therefore ** ******* better outcomes ******** social ************ **** ** ******** *** ***** *********** ** ****************** ************* ** *** ********* ** * ****** to *** ******* of ********* and ***** ******* related to the ********* *** ***** parties *** ******* *** ******* of *** ****** Customer data ** used ** firms ** survey in *** ******* ** *********** ***** ***** **** ** ***** ***** *** ******* ************ ****** rules ***** ****** **** *********** ** **** ****** ** *** Global ***** *** applicable ******** in *** ***** Therefore cybercriminals ***** be punishable **** when **** access the **** ** ********* ******* ****** ** ******* ***** ********** **** **** ** **** ******* ******* *** ******* ************* ********* ********* is *** ********** *** ******** ** statistical digital *********** ** *** online ********* ** users **** * firm **** *** last ***** it *** become * ***** **** ** ******** intelligence ******** ** ********* ******** *** ***** feedback ** ******** ******** Every **** ****** ****** online ***** **** ** ********* ****** may ***** online while trying ** ******** goods ** **** ***** ******** *** **** important ****** **** the **** ***** *** *** *** or a *********** ** ******* tools ** ******* ****** *********** ** an ********* ******** ***** as it ******** ******** **** its ***** advantage ** the ******** ***** **** **** ***** ****** *** know they *** *** social ********* ** ***** ********** **** ***** ** ********* *** *** ** ********** in their goods **** **** ******* **** *** ********* ***** ***** *** **** them popular ** the market ************ ***** can *** data ** the ***** of customers **** ****** ******* and ******* ***** products ** ******* ********* ** ******************* ** ************* analytics can offer much ** *** ******** **** ****** by ***** and this ******* ***** to **** **** decisions * **** large number ** ****** ** on ****** ***** *** their **** ** ******* ** ***** ***** All ***** makes social analytics an ********* topic ** ********** ****** network ** * ******* **** brings ****** ******** ** ***** ********* *** ***** talk ** even make *********** ** ** **** ***** as * ******* community *** *** collaboration ** ******* ****** ***** Social ******** ******** ******* created by ********* ** ******** ** people An example ** * ****** ******* is FacebookSocial network analysis ** **** ** comprehend a ******* ** ******* associations that **** them ** a ******* It **** helps ** ********** society ** identifying key ****** ** *** ******* *** *** ************* ******* the ************** ****** **** ** *** ***** ** **** and gang **** It **** ************ ******** **** ********* ********* *** wider applications to ******* ****** ******** *** ********** ** gangs ************ ****** objective representation ** ******* ********* ** data and ***** ** ******** need *** **** ********* of * gang ******** **** ******** the collection ** **** **** * ******* ***** and *** ************ ** ******** to local ***** ********* responses ******* ******* ** ******* individuals Wider ************ ******** comprehension of ***** **** ***** *** association ** those *** *** **** **** ****** ** gangs ************ SNA ***** *** nature of ********* ******* ** **** collected **** ****** sites ** ******* websites ** *** ***** data ** potential clients ***** ******* *** **** ********* ***** *** **** data ***** ***** *** ***** ******* customers **** the **** ******* ***** ********* their ************ ***** analytics ** *** ******* ** ********** *** ********* *** *********** ****** by ********* ** social networks to ******* the strategic ******* **** by ***** Ease ** ********* the **** *** made ****** ***** ********* **** ********** popularity *** **** *** ** accessed ******* ****** ***** *** ***** ***** *** easy ** ******** The **** has **** almost ********* **** ***** to *** ****** ** capable of ********* *** utilizing *** **** *** popularity *** **** **** increasing due to *** **** ***** ** **** Most ** *** **** is ******* *** **** Thus both *** poor *** **** *** ****** *** **** *** ******* ** ** *** their ***** *** ***** offer **** **** *** get ****** ******* ************** **** strategy ***** **** have a **** range of data ********* ************ ** *** ********** popularity due to availing ** *** *** market ** ****** data on ********* **** ****** ***** *** ****** *** searching *** employment and with such **** ** *** to be **** popular ************ *** ** ****** ***** ********* ****** *** ****** *** **** *** access ** **** ****** ***** **** **** ** ******* ******* ******* ****** media analytics *** thus ****** **** **** on ******** *** ********** Marketers *** **** **** to note ****** ****** ***** can lead to the success ** ***** ********* ******* from the **** ********* *** ************** ***** Song2022) *** ***** benefits **** **** ****** ***** ********* * ******* tool **** *************** ************** *** of ******** ********** *** ********** ***** *** ******* *** impact ** ****** ***** ********* ** example ** * ******** ********** and ********** **** ** **** ******** ** *** **** ********** *** *** new ******* ** Facebook ****** * **** ****** * **** engagement *** *** *** friends in * **** ***** **** *** impact ** **** * 200% ********** *** *** *** ******* within * year ***** **** the ****** ** very **** * 50% ********** *** *** new friends in * **** would mean *** ****** ** **** **** ******* shows a ******** ********** *** ********** **** can easily ** used to measure *** impact ** social media analyticsThoughts ** customers *** also ** utilized ** measure *** ****** of ****** ***** analytics In **** case ** are ********* ** ********* customers ** customers are completely ***** ** *** ******* *** **** to ***** *** right ******** **** ** **** messages **** of **** ** ***** the data *** ******* social ***** ********* *** useful ** **** ********* *** ****** are trying ** **** *** ******* **** ** ***** ***** was ****** to ***** data which led to * **** **** ****** who have ** interest in *** ******* **** the ******** ** ********* *** ***** be ******** ** ******* *** ****** of ****** ***** analyticsReferencesBabcanova Sujanova * CagaAova * HorAakova * ***** ******* Chovanova * (2019)Qualitative and ************ analysis of ****** ******* **** ******** *** brandmanagement ******** ******************************************************************** ****** * * ***** ******* * V ****** ****** ******* ******** *** ***** Predictionin ****************** Using ***** ****** Entropy (Basel ************ 22(7)753– https://doiorg/103390/e22070753Zhang ***** **** * ****** *** Big Data Analytics ********* *** *** *** dataanalytics artificial intelligence (AI) *** ****** media ********* research ********** ****** orientationResearch ********** ***************************************************************