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Assignment Content Choose an organization with which you are familiar. Write a 700- to 1,050-word paper in which you review the impact of consumer behavior on this organization's marketing strategy
Assignment Content
Choose an organization with which you are familiar.
Write a 700- to 1,050-word paper in which you review the impact of consumer behavior on this organization's marketing strategy.
Review and evaluate a specific example of how this organization utilized its knowledge of consumer behavior to adjust its marketing strategy. Address the following:
- How did this organization figure out what its target market wanted?
- How was the organization's marketing strategy (e.g., product, price, distribution, promotion, service) impacted by consumer behavior?
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