Assume that you are the Marketing Manager of an organisation. Your organisation is going to launch a new product or service to an international market and needs to plan for campaign effectiveness. You

**** 1 ******** BehaviorIntroductionsCustomer behavior involves the study of ****** ************ and *** process they ******** ** ********* ******** using as well ** ********** ***** ******** *** ******** ******** *********** is also ********** **** ******** ** **** ** marketing ******** ** buying ** **** ** selling products ******* ***** ** the **** ************ ******** ** ******** ****** ** ********** *** * ******* ****** be increased *** *********** **** the ******** *********** ** *** market buyers *** ****** *************** **** a ******** ** *** ** think feel *** ****** ** **** ** **** ** ********* *********** ******** The ****** ********* ** ******* in ******** * suitable environment for *** ********* to ********* their ********* ***** ******** ******* depends on *** customer’s ******** ***** *** marketers adapt ** ******* ***** marketing strategies *********** ** reach consumers *** ************ ********* ****** ****** *** ***** clients ***** *** ****** **** **** ******* Interest attentiveness ** **** ** ******* The sections are ********* ******* they *** ** ************* *** consumer’s need ** **** ***** **** ease (Piercy *** Lane 2009)Customer awareness is * situation ***** ******* learn ** *** ********* ******* *** *** ***** ********** **** *** The ************ marketing ** well ** *** publicity **** ****** ******* on ********* ** ********** * ***** ** ***** consciousness that ****** *** ******* to ******* itself Before buying ******** the ******** if offering the consumer must ** ********** in *** ******* thereby; ** *** to ****** ** ******* how it ******** ********** ***** ****** and ****** ***** *** ************ ******** is ******* ***** * ******** ***** ***** ******** with ****** as well ** ********** *** ***** stage ** ******** performance ** a ******** ***** ******** the ****** buying ** substances ** **** as ******** *** ********** ** *** situation that ************** ********* **** the ******** ***** ** *** desire of consumers With **** aspect the ****** *********** **** clients *** *** only ********** in **** they ***** but **** ***** * direct ********** that **** want ** ******** ** Through *** ******** ******** the ****** creates ** *********** ** **** the **** with *** ******* *** **** ******* of ** ************ lies in ******** behavior ******** ** ** ********* for ******* to understand ***** buying ******** Understanding consumer behavior *** ******* **** ** ** the **** possible *** ** ******** ** **** ** ********** with **** ******* *** ***** ************* behavior *** only **** ** understanding the past *** also predicting *** ****** *** ************ *** also ********* *** ******** ******** ** what college ** ****** ******* ***** ** ***** **** **** to **** ******** preference ** * *********** ************* to ******** ****** deciding on **** ******* ** join because ***** ******** **** ** ********** ** dislikes priorities ****** ** **** ** values ** ********** ********* *** be * central manipulating ****** ***** they ******* a ************ ***** **** fun *** advertisement is ******* ***** ** ********** the ****** ** ******** * ******* buyer's ***** *** dislikes thus; ******** ******* ******** ** *** ***** ******** ****** and ******** Research ********* 2017)Marketing ********** ******* ******** while ******** ********* * ****** **** ** ********* ** the ***** *** **** ** make ***** ********* ******* the ********* ** which the student ***** a ****** ********* emotional *********** *** ******** **** *** institution ** profoundly influenced ** ****** pressure ******** *** ****** ** **** ***** ********* ***** ****** *** decision (Ramesh ********* like ******** ******** *** college admission ******* ** ****** ***** in *** recent days ******** *********** are ********** by ****** ******** by a ***** ** *********** ** ********* **** ***** ** affect *** consumer’s ******** *** first ********* ******* ** *** ********** ****** are ****** ******* ***** others involve ********* *** acquaintances *** ***** ******** higher ******** In ******** behavior ********* there **** ** *** *********** ** interaction with individuals ******** ******* ** **** as ******* ** ** ********* *** ********** ** ********* ** ********** the ***** ** ***** ******** **** ***** to clients ***** must ** ********** **** ** the ************ on *********** what ***** preferred ********* **** ** ** get *** attraction *** purchase *** market therefore ** ******* ** ******** * suitable *********** *** *** customers ** ********* their ********* ******* ***** *** ******* ******* ******* ******** ** *** concept **** ********** ******** ******** ******* clients **** ********* on ***** **** ****** or ** ******* of planning *********** *** ********** ********* * ******* ***** ****** a ******* role ** *** marketing ****** for *** ******* ******* ***** ***** 2013) * ******** expression ** ******* ** *** consumer’s mind **** ****** ******* *** ******* imagination over a product *** captures *** *** ******* ****** acts ** *** *********** ******* ***** *** placed ** **** *** consumer’s promotions However impulse buying ******* *** ************ *********** ** * given *********** **** ********* ** **** ** ************** ****** **** ********** *** *********** of ***** ****** customers *********** ** clients in ******** ** ********* ** ******* ******** ******* ** well as ******** ******* *** ***** ************* performance is profoundly ********** ** ******* ******* people’s ********* ******* on the *** ** **** as the ****** ** ***** **** behave Religion as *** ***** of ** ********** *** the ****** ** ******* ******** ******** ***** ****** ******* from sets ** ****** ******* ** well as activities which ********* from family ****** ** well as *** ********** Culture ********* ** ********** ************ ********** ***** it ****** ** ********** ** ***** *** product **** into another *********** market ****** *** ***** with ******** ********* ****** every *** ******* *** *** *** result ********* *** ******* ** consideration ** a situation ***** students *** ****** decisions ** what ****** to **** they **** **** arrangements delicate ** ******** ** ****** ******** **** effort ** ******** **** them ********* **** ******* ***** of ****** ********** ***** *** buying core *** ********** major *** minor *********** *** **** *** ******** ** * new ******* ** *** eyes ** ********* *** not vital ** **** ***** ******** is regardless of ********* status ***** *********** ** * situation ***** *** client keeps ****** a similar ******* ******* *********** ****** ** ******* ** *** **** ** the **** new ****** ** is * ********* ***** *** ******* ** ** much importance ** *** ****** *** **** have little experience ** ** ***** lacks ********** in ** Major re-purchase as *** situation ******** *** ************ ******** ******* ***** **** *** a previous experience **** *** ******* ******* it ** essential *** *** marketers ** ********** *** ***** clients ***** *** ********* **** **** ** ****** ******* ***************** conclusion * ******* ********* as **** as ******** ** *** **** ****** *** ****** *** ********** ***** they *** ** ************* how different ************ ****** ******* the conclusion **** *** ********** *** **** because **** ************** ***** face a ******* ********* ** *** **** **** *** ******** *********** ******* ** ******* ********** with *** ************* ** *** types ** ******** ** *** market ***** **** *** ****** as **** ** **** ** ** ******* ** ********* **** depending ** *** customer’s ********** and ******* **** ** **** can **** decisions while *** must *** involved in information ****** ****** However *** student’s ****** pretend ******** ******** ********* * ******* ** *** need from * dozen of organizations **** ******** ** not ******* data for ******** ******** ****** find ********** in the process of *********** ********* ** ***** ************** *** ******** ** * ******* **** ******** ** ***** *********** ********** **** **** ****** on *** **** ****** process The ******* ****** *** consumer purchase ***** ********* on *** *********** **** *** gathered in the past * ******** ********** ** created ** *** ************ **** **** ****** ******* *** ******* *********** over * ******* *** ******** *** eye (Piercy *** **** 2009) Impulse buying acts ** *** *********** ******* which *** ****** to **** *** consumer’s ********** ******* impulse ****** ******* *** ************ performance ** * given environment **** ********* as well ** ************** owners **** understand *** *********** ** their ****** ********* ******* ***** ******** success depends on the ************ ******** ***** *** marketers adapt ** ******* ***** ********* ********** effectively ** reach ********* *** ************ ********* buying phases *** their ******* ***** *** broken down **** ******* ******** ************* as **** ** ******* ****** *** ****** 2009)ReferencesKardes ** ***** ** *** Cronley ** ****** ******** ******** ******* *** ******** ************* editionLoudon ** and Della ***** ** (1984)Consumer behavior: Concepts *** ************ *********** CompaniesMoore K *** Pareek N **************** *** basics *************** NF *** **** * (2009)Strategic ******** *********** ************ *** ***** organization *** *********** SR ************** behavior and branding: concepts ******** *** cases-the ****** ******* ******* ********* IndiaYoell W * and Behavior ******** ********* (2017) * ******* of *********** [through ** analysis ** ***** consumer behavior and ************ *** *** *** know **** *********** concept **** arouse ********* ********* *** ******** ******** InstituteTask 2Task ********** *************** OverviewDefrost ******** ** ** ************* ******** **** mainly ******* with ****** **** and **** **** *** **** ******** ******* *** found in **** by Brian ******** *** ****** *** ******** **** **** ******** ******* and ********* ** to ******* ******** **** **** 400 ****** ****** in *** ****** ****** *** ****** *** ****** globally ******* ******** ** ****** *** of *** biggest ***** **** ****** ***** ** *** world ******** *** ****** ***** The company is a big-time ****** ****** sales of ** ******* ******* ** 2015 and 14 billion ******* ** **** Even ** *** ******* ***** of *** company ** ** ****** ******* ** **** has branched off ** designer ***** *** ******** ******** **** *** ******* ******** by ****** *** ******** *** ******* ******** (DF) ** ******* ** sales ****** the ***** ******** and Piercy ******* also ****** *** ******** ******** in *** ** *** ****** it owns ** the ****** ****** ***** only *** ** ****** ******* *** ****** States ******* *** ******** ******** The ******** line ** quite reputable on *** ******* ** **** **** ** comes to *** ******** **** ******* ****** leave ********* *** ******* and ***** *** ***** ** ****** ************ ** ************ ********* ******** ************* ** faces * ****** of ****** *** ********* that produce quality **** ******* ******** clothes *** ******** ******* and ** *** **** an arm *** * leg ** opposed ** ****** ****** **** the Johnstons *** the ********* ** ******* mostly **** ******* ****** for ****** ******* ********* *********** in ***** sectors **** lingerie *** ****** **** ***** *** *** ** **** **** in Scotland ******* ** the *********** ******* *************** jackets *** **** ** ******* **** ** **** **** ************ ****** *** for **** extended ***** and are ********** for drizzles *** ******** **** *** however be ******** soaked ** ***** ** * lot ** water ** ******** *** nylon **** ****** *** **** ** ** ***** * ******* *** *** ******** **** levels *** ***** even after the wearer ***** it ***** *** ******** ***** * *********** **** ** sales due ** its ********** ***** *** ************* ******* The ******** ****** ***** ****** ** attended *** they can **** ** as far ** ******** *** ********** clothes if he or she is *** **** ** **** **** **** ** the ***** ************* of *** most *********** ********** of ** ** ************ warmer regions ** some ****** ************ are ** *** *** population **** *** require ******* ** **** ***** ***** there ** very ****** ******** ** ***** cover ******** Defrost ***** **** it very **** to ********* such * market ** ** ********* **** *** ***** clothes suited *** ****** areas *** **** used ** *** ******* is ******** all *** *** **** Japan *** ***** ***** the ******* quality ** ******** *** the brandThe **** prominent ****** ** clones **** **** ***** riding on the DF ***** **** *** its ****** ** *** ****** ***** ******* ***** the ***** image and **** gives *** ********* * ******** ********** for ** ** *** ******* *** ** poor ******* due to ***** *** ****** *** ****** in employees ** **** observed ** **** ****** ******* ** ************* ******* *** **** ** ******** ********** to *** *** *** *** ****** ** ** ******** ******* ** the ****** ****** Some of *** ********* *** **** *********** unskilled ** lack *** necessary ********* ********* needed to hold ***** ******* positions; **** ************ *********** on the ******* ******* offeredProduct ********** *** product ****** **** ******** ***** ******* **** ******** which **** *** *** highest **** ******* ******** ** *** ******** **** *** ******* ******** ****** **** ***** **** *** *********** in the industry ** constant study ** the ************ ***** especially regarding the *************** **** ******** To sustain ******* service ** ***** high **** ** *************** ********* **** this ** ** ********* ********* in *********** *** *********** excellent ********** *** serves ** ** aggressive ******* that can result ** an increased ****** ******* of *** **** (Cooper ************* ** ** ****** ************ **** ***** ** a firm ******* ** service ** **** ********* *** ** ***** *** **** ******** ******** ***** *********** often buy products from corporations ***** **** ****** ***** names **** as ******* ******** ******* *** ******* *** Disney *** of *** ********* ****** **** sums ** money ********** their brand Branding ***** a ******* or business * ***** identity *** assists *** ** ***** **** *** contestants ******** consumers **** ***** ******** ***** ***** they **** often ******** * ******* *********** ******* ***** *** the ****** ** ** common *** ******* to **** **** *** same fashion ****** business **** ***** ******* ********* **** ********* ** ******* ***** time ***** 2005)Pricing ******** *** pricing ******** of ******** ** * ********* ***** of *** ********* combination Charge is **** vital as **** ** promotion the ***** and ******* **** *** ***** ** ********* ** ********* to ********* or any other ****** ********* **** **** **** *** ******** purchase *** clothing ** the ****** ****** of price ****** continuously ***** on * *** ** ******* including travel ** ******* ****** ***** will be ******** ****** according to *** ********** ** *** market As * ****** ** *** ***** habitat ** *** ******** ***** ******* ***** to ********* an ******** pricing **** **** **** ensure **** *********** customers *** ***** scared **** ** *** prices ** *** ***** **** **** **** ******** that the ***** *** ****** ********* to ****** *** ********** ******** ***** comes ** ** *** ***** 2005)Place Strategies *** ******** ** ***** with ******** ************ and place *** *** *** ******* ** **** ** ***** travel ************ are **** ********** ** *** ******** Also this is also ******** ** ** channels ** ************ To ******** *** Scottish ****** ** may **** ****** ******* **** the realm ** social ***** *** using ** as * **** ** ******* more ***** ********** ** *** younger ********** *** *** **** versed **** ************* ************ *** ****** ******* ** unique *** captivating trends *** ******** ** *** ****** ******* ****** ******** like ******** ******* *** ********* *** ****** ** *** sales ***** ******** *** ******* ** *** products *** ******** *** also be showcased on YouTube ** Vimeo **** a ****** ** **** challenges ** ******** promotions ***** ***** Scottish citizens *** ** win **** ******* *** ***** *** ******** *** services or **** recognizing them ***** **************** ********** Businesses ** the ****** ******** *** **** different *********** ******* ** “the *********** *** ** **** ***** ***** and ******** **** *** *** most ********* ** ********************* ** *** ******** suitable *** *** *** *********** methods ** *** nowadays ******** ** ******* ** promoting on ***** TV ******* ****** on buses and **** on the ******** *** much **** All ** these *** known ** *********** *********** ******** ** ** used for * *********** amount ** ****** ************ ** ***** **** * limited advertising ****** ********* at ***** ***** ** ** ** free publicity mainly when ********** **** * ******** ******* ** ********* **** ******** *** ********** ** **** there ** ordinarily a ***** ** be **** for *** ******** even **** **** *** cost ** ******** *** ********** *** ***** ** ** *** ***** **** ****** ******** ** **** **** **** ******** *** media ******** ***** *** ************ **** ** **** *** ********** pay ************** promotions *** ********** *** ********** ** ******* ********* to ********* customers to *** They ********* ******* *********** ****** ********* or direct **** **** ***** *** * variety of ***** promotion ******* used ** *** ****** ******** *** example ***** draws ************ ******** *** *********** (Sandeep ****** **************** and ControlBillboards are ******** ** ********* every ***** *** ***** ***** **** **** ** many ************** ** ** ******** ************ difficult for ********* to stand *** ******** ******* highly relies ** **** ** ***** ********* ***** so far *** **** quite ********* ** *** ***** ** ** * viable ******** **** ******** *** international markets ************ ******** would be ********** to ***** ******** ******* ****** ** ******* ** ********** *** ****** of ***** ****** in ******** **** and also in ****** ********* ***************** ***************** most *********** ********* ** ******** *** ********* *** are clients who **** ********** **** ******* ** *** ********* campaigns *** messages *** *** *** ** *** *** our ******** ** ******** ***** *** *** **** *** best ******* ** ******* programs permission-based ****** ** **** customer ********* ****** *** ******* views *** the ****** who **** been ********* ** our ********* ******** *** *** ******** to make * ***** ***** ** a ***** and vibrant ****** ** *** ******** that ** **** promising ***** *** ******* is planning ** ********** online campaigns to ***** ************* ***** through online stores ****** than physical stores **** ****** ********* ***** considerably **** *** **** ** ************ *** furnishing *** outlets and ********* the staff *** management of *** ******************* Steps and RecommendationsIt ***** **** ** ********* to *** print *********** in newspapers or ***** ********* ** ** ******* ** ******** ******** *** ***** *********** **** ********** ***** 90 ******* *** *********** **** ********** ** ***** *** **** **** ********** the ******* ** *** recorded *********** ****** on ** ** a *** ** *** **** **** ********* The *** ****** relate **** to *** ***** community *** ******* **** ** **** ** ******** **** ** *** out *** new ******** ********* ********** ******** *** **** ** **** *** ****** marketing *** ***** ** pushing **** ***** ** *** road sales *** ******** ***** ****** to ***** *** ********** ** the ***** and the new ******** *** *** ** local agencies **** ************* reduce *********** ***** *** **** help ** connect better with *** ***** community using ***** ****** ** **** *** ********* **** ** ** * ******* for **** sides ** **** ****** to **** ** **** ******* *** ****** ********* *************** ******* ** *** ****** N *************** marketing(Vol ** New ***** McGraw-HillAldrich DF *************** the digital ************ ********* ********** *** *************** ** *** new ******* **** ***** ***** ********** ** ****** New ******* strategies: what ************* *** top performers?Journal ** ******* ********** Management1(3) pp151-164Haig * *********** ********* *** ***** ***** *** *** ******* branding mistakes of *** time Kogan **** ************** * *************** communications: *********** ********** and ******** ******* ***************** ** *************** ********* ** applied *********** *** ******* ********* ************ Bardia M *************** *** element *** travel ******* ** online space ******** ************ ********* *** https://brainmasscom/business/marketing-strategy/marketing-mix-element-travel-startup-online-space-600934 [Accessed * *** ********* * Comparison Between *** *** *** Below *** **** ***** *** ***** The Line *** *** terms ***** *** ********* ****** ***** *** ******** in *** *********** world *** ******* **** *** specific ********** challenged as to what **** **** *** ATL ********* is ***** **** media ** used ** * ****** ** ********* ******** and spread *** ** the ****** ********* *** ***** ******* conventional ***** as ******** ***** ** ***** and ********** *********** ******** ** **** ** ***** **** ** * ******* ******** to a broader **** *** ** not addressed ** ******** ********* *** ** attempts ** reach-out ** people ** customer ********** ******* ********** *** **** ***** *********** is innovative *** ********* ** *** ****** *** of ************** **** ** ********* ****** ********* ******** brochures ******* *** ******** ******* ***** ** **** ** sampling at busy ***** **** as ***** *** *********** complexes *** be involved too ** **** ******* such ** ***** markets ***** ***** is ************ ***** *** of **** ***** **** ********** *** ***** *** business **** * **** ** **** consumer outreach ***** ** **** ********** ***** *********** BTL marketing *** **** activities ***** ******* ********* *** *********** **** advertising staff associating **** public ********** the ******* and ********** the ******** ***** ******* ******** BTL ways ** marketing ******** *** unusual ** ** **** by *** ** ********** ******** ****** *** ******** *** and ATL ******** terms ***** ***** the ******** ** **** as ***** speed *************** ** ****** ** ******* to ****** *** ** *** ******** “after *** is ************* **** * functioning ********** *** ** ****** ** the ***** hand ******* ***** *** broken *** ********** of *** *** *** may ** **** ** less ** ******* ************** would address both ** *** same ******* **** **** ******* Director of **************** *** **** advertising is ********* ** the Defrost ******** ******* *** ****** ** ***** ********* used ** *** ********* ** enormous ** ** *** ***** *** ******* Fashions ******* *** *** ****** ******* * ******** *** **** ****** ** *** ***** hand ***** ***** ********** *** ** **** ******* ** *** ** ***** ** spends ****** 400 ******* dollars annually in *** advertising ***** **** **** 250 ******* goes ** *********** *********** the **** being ********* ** ********* advertising ********** *** commercials The ********* of **** ****** ** **** * ****** is **** *** ****** ** acknowledged (Plunkett ******* ***** promotions *** techniques ********* ** ******** customers ** **** * ******** *** advertisements typically ******* *** *********** ***** *** * ******* ** ***** promotion ******* **** in *** DF **** *** ******* ***** draws ************ ******** *** *********** *** ********** *** ******** ****** ***** *** ** *** **** ***** ********* ******** considering their ********** ******* ** *** ******** ******** ********* ** a ***** that ** much ******* **** *** ***** ***** ********** *** goal ** *** ** ******* *** BTL *** a ****** relationship *** *** ********** customer (Plunkett ************************* ****** * ****** ********** of **************** *********** ** *********** ******** and *** ****** ** ******** ******** **** study ** ******* *** ************* JW ed **************** Advertising ***** Branding Industry Almanac ***** Advertising & Branding ******** ****** ******** ********** ****** ***** ******* ********* ******** ******** ********* * *********** The Line ********* * BTL marketing *** *** ************ ******** Marketing91 Available *** https://wwwmarketing91com/below-the-line-marketing/ [Accessed 6 *** *********** * *************** [online] Marketingabhaysumanblogspotcom Available at: http://marketingabhaysumanblogspotcom/2008/11/atlbtlttlhtml ********* * *** ***********

Click here to download attached files: Customer Behavior.docx

Click here to download attached files: Marketing Strategy1.docx

Click here to download attached files: marketing plan.pdf

Click here to download attached files: Comparison Between BTL and ATL.pdf

Click here to download attached files: Customer Behavior1.pdf

Click here to download attached files: Comparison Between BTL and ATL.docx