case1 J.C. Penny

Please read the case carefully and then upload a detailed case reports,

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• Central Problem: Define clearly and concisely the basic problem in the situation.
• Analysis of Situation: What tools and concepts from this course can help us in analyzing the case? SWOT analysis for this company related to the problem of interest.
• Identify Alternative Strategies: Based on the analysis of the situation, identify possible alternative strategies to cope with the problem defined in a. Involve the class in evaluating the pros and cons.
• Course of Action: Get the class involved in a discussion of recommended courses of action.

the attach is case, and my book isï¼Consumer Behavior Buying, Having, and Being 12th Editionï¼i can't upload because it is too big ï¼

Prepare your own individual 2-3 page (approximately) word processed overview of the case, covering the points listed above.