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Communication and Marketing Plan
After reviewing the attachment, develop communication strategies and write a communication plan for your health care organization.
Part 2, The Communication Planshould include the following components:
- Types of internal and external communication networks
- Stakeholder analysis
- Media methods
- Tag lines, logos, photos, etc.
- Letterhead, newsletters, etc.
For Part 3 of the project, you are to conduct a market analysis for your health care organization and develop a marketing plan. The market analysisshould address the following:
- External environmental analysis
- Internal environmental analysis
- Strategic choice and strategic goals
- SWOT analysis
- How will marketing initiatives involve cross-functional team members?
- How and when will marketing strategies be evaluated?
For Part 4 of the project, you are to develop a community outreach plan for your health care organization. The community outreach planshould answer the following questions:
- What methods will be used to engage the attention of and involve community members in the accomplishment of your organization’s goals?
- How will community diversity issues be addressed?
