Communication and Marketing Plan

After reviewing the attachment, develop communication strategies and write a communication plan for your health care organization. 

Part 2, The Communication Planshould include the following components: 

1. Types of internal and external communication networks
2. Stakeholder analysis
3. Media methods
4. Tag lines, logos, photos, etc.
5. Letterhead, newsletters, etc. 

For Part 3 of the project, you are to conduct a market analysis for your health care organization and develop a marketing plan. The market analysisshould address the following:

1. External environmental analysis
2. Internal environmental analysis
3. Strategic choice and strategic goals
4. SWOT analysis
5. How will marketing initiatives involve cross-functional team members?
6. How and when will marketing strategies be evaluated?

For Part 4 of the project, you are to develop a community outreach plan for your health care organization. The community outreach planshould answer the following questions:

1. What methods will be used to engage the attention of and involve community members in the accomplishment of your organization’s goals?
2. How will community diversity issues be addressed?