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Complete 10 page APA formatted essay: International Marketing: The Furniture Production.Download file to see previous pages The report will include external and internal, situation analyses, which wil
Complete 10 page APA formatted essay: International Marketing: The Furniture Production.Download file to see previous pages
The report will include external and internal, situation analyses, which will be used as the basis for the development of the outer marketing strategies. The outcome of the report will be realized in the real expansion into the country described as a potential consumer, with minor changes. The main finding of the work is that Ukraine now appears to be one of the most prospective markets for expanding our furniture business. Not accounting the problems with changing legislation and ‘gray market’ it is admitted that with the growth of living standards and requirements for the quality of products, our enterprise will be able to win certain market share for the stable position and profitability. The market for furniture production is rapidly growing, making its products more available for the consumer, simultaneously becoming too competitive inside the country. Thus, in order to keep leading positions, the inner furniture market is already not enough, and it is essential to consider the opportunity of expanding this business abroad. In the striving to choose the right country, the main attention has been paid to the countries of Eastern Europe, among which are Poland, Ukraine, and Russia. However, it should be said that with Poland having entered the European Union, the access to its inner markets has become more difficult and expensive. ‘Once you decide to expand internationally, what can you do to help your executive team avoid the pitfalls often associated with international expansion?’....
do to help your executive team avoid the pitfalls often associated with international expansion' (DePalma, http://chiefmarketer.com/disciplines/international/take_brand_abroad_08202006/) With Russia actively supporting its national producers, Ukraine left the best choice for the following reasons:
the country now faces active economic growth, which means that its citizens can afford buying the products of our company.
though the furniture market in Ukraine seems to be saturated, the quality of these products leave much to be desired, and with the citizens becoming more demanding towards the quality, we have enough opportunities to gain certain market share in this country.
despite the constantly changing legislation and difficulties with entering the market, the cost of the labor force is comparatively cheap, which will allow opening low-cost production, resulting in higher availability of the products for the local population.
2. Environmental factors
The economic factors of the country described are very favorable at present.
and there exist opportunities for creating a profitable furniture enterprise. Though the production of furniture is mainly based on imported materials, as the country has put a ban on using its wooden resources due to their scarcity, for the account of the low labor force costs, compared with that in other countries, it is possible to create a product affordable and of high quality. (Jeannet &. Hennessey, 1999)
Political situation at present has made the country open for the foreign investors and producers, creating favorable legislation in relation to the import and foreign economic activity in general.