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Complete 11 pages APA formatted article: Business Plan on The Fitness Club. The paper tells that the Fitness Club will provide workout and various fitness routines. It will also help develop individua
Complete 11 pages APA formatted article: Business Plan on The Fitness Club. The paper tells that the Fitness Club will provide workout and various fitness routines. It will also help develop individual diet plans for its members. Health clubs and gyms business is booming all over the world and UK is no exception. People are getting interested in losing weight and eating healthy. Staying in shape and looking ‘good’ is the new trend and people are willing to invest money in their health plans and the Fitness Club is here to help them. What sets this club apart from other health clubs is the variety it offers at a very low cost. It can be afforded by people from all walks of life. They not only get the place to get in shape but coaches customize their diet plans and encourage them to keep up with the schedule. The coaches and nutritionists at this club are highly qualified and experienced in their respective fields. They have helped so many people achieve their dream body figure. Other than the fitness trend, the fact that a huge market area is till untapped justifies this business plan. People are also joining health clubs to stay away from obesity and its related diseases. According to a survey, 17% of boys and 16% of the girls in UK between ages 12-15, have some form of obesity (BBC, 2012). That is why it is a great opportunity to cash in this factor and get people motivated to achieve a healthy life style and this club exactly does that. Competitors in the health and fitness industry mostly ignore low income people and a perception has started to develop that health and fitness clubs are only for rich people.
