Complete 2 page APA formatted essay: Analysis of Business: Groupon.Their strength is that they are up to date with the latest technology. The company weakness is that they cannot formulate a good mark

Complete 2 page APA formatted essay: Analysis of Business: Groupon.

Their strength is that they are up to date with the latest technology. The company weakness is that they cannot formulate a good market structure. Their opportunities are open in the technology sector because it is ever-changing, and their threats are its competitors.

Groupon has to change some market structures so as it gain additional profits. The company has not designed a system, which can trap the customers’ loyalty. Customers have special offers, but it has to develop a relationship with its customers. The good relationship between employees and buyers will attract customers.

Loyalty is the most important thing from a customer. Groupon offers free sign up for customers and still open accounts without many questions (Chatterjee 1). With this, the company cannot estimate the customer’s loyalty. The customers view their online products, and if they are not satisfied, they do not return to the company's site. Most of their customers do not get discounts because they are optional. This makes some customers disappointed and search for another client. Furthermore, the external employees are few, because they rely on the internet for their transactions. They stick to the internet, which is a wrong market organization. For many businesses, there must be many physical outlets, since, customer relation is important. Groupon should develop shops all over the world, which can easily solve customer queries and offer services physically. With this, they will keep their market base strong and improve their incomes. Customer experience is the best thing to keep him satisfied. A customer using the internet every time may feel bored and search for other alternatives.

Groupon should have a form of market stickiness. Their management should create a system that can sell their products in other alternatives apart from the internet. If they implement this, customers will stick to buying products from them.