Complete 8 page APA formatted essay: Think of an organization you have worked for or one with which you are very familiar. Diagnose the need for change and present a plan to transform the organization

Complete 8 page APA formatted essay: Think of an organization you have worked for or one with which you are very familiar. Diagnose the need for change and present a plan to transform the organization, utilizing Kotters 8-Step Approach.

The food product majorly retails in the internet food retailing through Homeshop and GreenGrocer that consequently offers banking products from CBA .It plays a major role in both countries as it is a major investor economically, socially and environmentally .Nevertheless the retail chain company has experienced various dynamics as it has been affected by both internal and external challenges that consequently affects its trading platforms.

Marketing criteria are most imperative for any successful business. The need arises for the corporation to exhibit an impressive clear theme in their advertisement and marketing criteria. Woolworth has been largely affected by some human-problematic based issues whereby clients have asserted before conducting purchase, the stores employee’s behavior is put under considerations. Woolworth has received numerous claims on this aspect as survey conduct assert that most of its employees are rude (Hammer and Champy, 1993)

Woolworth’s manager asserts that the company’s advertising and marketing strategy majorly bases on three categories namely: family, entertainment and home. On the contrary some of its critiques asserts that whereas other retail supply chain stand out in relation to their marketing theme. Woolworth consequently has nothing to show off .This affects directly its branding or marketing issue that would affect the companies in the future.

Secondly consumer –demand determinants are factors that affect a companys retail business. In a recent survey conducted in the UK markets exhibit that there is a variety of aspects that buyers from the region consider while making purchases in the retail chain stores. They include: convenience, brand recognition, quality of items and price (Chopra and Meindl, 2000). Woolworth seems to have failed in the ease of access of goods in the retail shop .Convenience basically means the ease of reach of