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Compose a 4500 words essay on Dyson Vacuums' Brand Internationalization. Needs to be plagiarism free!Because this is a highly mature market, it is becoming more and more difficult to sell vacuums, esp
Compose a 4500 words essay on Dyson Vacuums' Brand Internationalization. Needs to be plagiarism free!
Because this is a highly mature market, it is becoming more and more difficult to sell vacuums, especially in an environment where there is heavy, saturated vacuum competition from companies like Electrolux, Hoover, and Whirlpool. The current market environments where Dyson products are sold, with highest sales in the USA and the United Kingdom, have companies finding it more difficult to sell a product because of the positioning and promotional strategies of current competition.
It is because of this market maturity that Dyson needs to re-examine their current strategies and begin moving Dyson vacuums into other regions in Asia, specifically China and India. Many of Dyson’s vacuum cleaners are priced at a price point which is much higher than other competitors, most of this being based on positive reputation, positive word-of-mouth advertising for Dyson brands, and the ability of the company to position its products to have superior benefits over existing competition. However, during a time where there is economic instability across the globe, which is impacting the volume of products that consumers purchase, these current markets are quickly moving to the end of their life cycles unless new and innovative marketing can be used.
This is why the new Chinese and Indian market environments are more suited for heavier investment because this represents new market opportunities and the ability to create a wholly-new reputation for Dyson vacuums. For example, there is a growing luxury market consumer in China who has the finances available and the willingness to purchase high-end products, and Dyson’s higher-priced models fit this luxury category, especially if they can be positioned in buyer’s minds as retaining superior benefits and can appeal to social culture in these groups.
