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Compose a 500 words essay on Cola wars continue:Coke and pepsi in 2010. Needs to be plagiarism free!Thereafter, the countries witnessed a number of colas being manufactured although none was able to b
Compose a 500 words essay on Cola wars continue:Coke and pepsi in 2010. Needs to be plagiarism free!
Thereafter, the countries witnessed a number of colas being manufactured although none was able to breakeven and achieve the success that Coca Cola had achieved. Importantly, Coca Cola had managed to keep the formula for making its cola a secret with only a select few aware of the formula. Incidentally, the rumor mills suggested that Coca Cola contained cocaine although Candler, who was a partner to Pemberton, managed to market the cola as a refreshing drink, instead of a medicinal drink, which helped the company survive the onslaught (Pendergrast 140).
Pepsi-Cola was started in New Bern, North Carolina in 1894 by a pharmacist called Caleb Bradham (Pendergrast 140). While the company experienced growth in terms of sale and expansion through franchising before the First World War, there were losses experienced following the demise of its founders with Coca Cola twice refusing offers to buy the remains of Pepsi after bankruptcy. Different strategies to market Pepsi-Cola followed with these strategies including selling Pepsi at a price similar to Coca Cola although the quantity was double the quantity. In effect, Pepsi became a lower-class drink although future managers in the company dropped this image (Pendergrast 140). In effect, this set the war between Pepsi-Cola and Coca-Cola with the war focusing on pricing, marketing, and product placement strategies in the market.
Pepsi and Coca Cola have engaged in continual wars although each company has continued to witness tremendous growth despite the cutthroat company experienced from these two companies. In line with this, the two companies have each witnessed a 10% growth each year in terms of their revenue, which is a result of growing consumption of Carbonated Soft Drinks (CSDs) across the globe (Yoffie and Kim 1).
Yoffie and Kim identify the main reason behind the profitable nature in the soft drink industry as the
