Create a 6 pages page paper that discusses the ways in which identities are formed through consumption.

Create a 6 pages page paper that discusses the ways in which identities are formed through consumption. The growing Asian market, and proliferation of Asian products, media, fashion, and ideas, have led to a re-orientation and rebuilding of the identities of western consumers. The western consumers tend to distinguish themselves as connoisseurs of the Asian products, thus again creating an identity for themselves.

In the following pages, the ways in which the identities are formed through consumption are explored. This is done with a focus on how shoppers’ evolve their identities by their shopping experiences, and how the products they consume give them a sense of exclusiveness.

Researchers have gone to the extent of arraying women’s liberation movement and the explosion of feminism with the proliferation of the departmental stores and shopping centers. The growth of these avenues of consumption allegedly affected the way women’s self-identity materialized as distinct from their male relatives. (Morris, 1998).

Women, who were earlier tied to the domestic arena, were now able to express themselves through their consumption pattern. This appears to be a valid point in favor of the theory of the evolvement of self-identity through consumption. This is because women now possessed the physical freedom to travel and shop unaccompanied, as facilitated by the changing architecture of the shopping arcades and also by the changing sensibilities about the notions of morality and the mortal woman.

This assertiveness on the part of the women, which in turn evolved from their growing involvement in the consumer movement, indirectly affected the identity of the men. The gender roles were disturbed, as now men no longer exercised ultimate control on all the decisions that were to fall in the public domain. Women, having stepped outside the house to do the shopping, were proving themselves equally adept, if not better than, their male counterparts in decision making. This has been attributed as the reason for the decrease in the influence of fathers and male members of the family.&nbsp.