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Create a 9 page essay paper that discusses Business to Business Marketing.Download file to see previous pages StorageOpen MarketModified Rebuy /New TaskToys and sportingBarbieLegoFisher PriceBratz Hot

Create a 9 page essay paper that discusses Business to Business Marketing.

Download file to see previous pages

Storage

Open Market

Modified Rebuy /New Task

Toys and sporting

Barbie

Lego

Fisher Price

Bratz

HotWheels

Straight Rebuy

Women's wear

Contempo

Girl Express

Secret Love

Bonds

Solutions

Sports

Now

Bub2b

Beachley

Straight Rebuy

2.0 NETWORK SURROUNDING KMART

3 Overview of Products acquired from Upstream Supplier:

The supply chain of a company contains three parts:

1) The upstream that which includes suppliers and their sub-suppliers and their sub-suppliers etc.

2) The internal supply chain which includes all the processes used in transforming the inputs received from the above suppliers to the outputs, from the time the inputs enter an organization to the time that the product(s) go to distribution.

3) The downstream which includes all the activities involved in delivering the product to final customers, including the "afterlife" that is, where the product ends up after it has served its useful life - recycle, reuse, refuse, etc.

K-MART is one of the largest retail networks of the world. In view of keeping the organizational purchasing process transparent and systematic, K-Mart utilizes a "Supplier Diversity Program" by Diversity Business.com. They have completely outsourced their vendor management to Diversity Business.com.

K-Mart believed in Supplier Diversity and for this they have a specific Supplier Diversity Program.

Supplier Diversity Mission Statement

"Kmart is committed to improving the economic position of minority owned businesses. Our diverse store locations require that we go above and beyond to meet our customers' expectations. It is our goal to actively seek qualified, reliable, minority owned vendors that can provide a strategic advantage to Kmart." (www.diversitybusiness.com)

It...

2) The internal supply chain which includes all the processes used in transforming the inputs received from the above suppliers to the outputs, from the time the inputs enter an organization to the time that the product(s) go to distribution.

3) The downstream which includes all the activities involved in delivering the product to final customers, including the "afterlife" that is, where the product ends up after it has served its useful life - recycle, reuse, refuse, etc.

K-MART is one of the largest retail networks of the world. In view of keeping the organizational purchasing process transparent and systematic, K-Mart utilizes a "Supplier Diversity Program" by Diversity Business.com. They have completely outsourced their vendor management to Diversity Business.com.

"Kmart is committed to improving the economic position of minority owned businesses. Our diverse store locations require that we go above and beyond to meet our customers' expectations. It is our goal to actively seek qualified, reliable, minority owned vendors that can provide a strategic advantage to Kmart." (www.diversitybusiness.com)

It can be seen that it would be difficult to analyze which one of the numerous suppliers is more important for K Mart.

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