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Create a 9 page essay paper that discusses Business to Business Marketing.Download file to see previous pages StorageOpen MarketModified Rebuy /New TaskToys and sportingBarbieLegoFisher PriceBratz Hot
Create a 9 page essay paper that discusses Business to Business Marketing.
Download file to see previous pagesStorage
Open Market
Modified Rebuy /New Task
Toys and sporting
Barbie
Lego
Fisher Price
Bratz
HotWheels
Straight Rebuy
Women's wear
Contempo
Girl Express
Secret Love
Bonds
Solutions
Sports
Now
Bub2b
Beachley
Straight Rebuy
2.0 NETWORK SURROUNDING KMART
3 Overview of Products acquired from Upstream Supplier:
The supply chain of a company contains three parts:
1) The upstream that which includes suppliers and their sub-suppliers and their sub-suppliers etc.
2) The internal supply chain which includes all the processes used in transforming the inputs received from the above suppliers to the outputs, from the time the inputs enter an organization to the time that the product(s) go to distribution.
3) The downstream which includes all the activities involved in delivering the product to final customers, including the "afterlife" that is, where the product ends up after it has served its useful life - recycle, reuse, refuse, etc.
K-MART is one of the largest retail networks of the world. In view of keeping the organizational purchasing process transparent and systematic, K-Mart utilizes a "Supplier Diversity Program" by Diversity Business.com. They have completely outsourced their vendor management to Diversity Business.com.
K-Mart believed in Supplier Diversity and for this they have a specific Supplier Diversity Program.
Supplier Diversity Mission Statement
"Kmart is committed to improving the economic position of minority owned businesses. Our diverse store locations require that we go above and beyond to meet our customers' expectations. It is our goal to actively seek qualified, reliable, minority owned vendors that can provide a strategic advantage to Kmart." (www.diversitybusiness.com)
It...
2) The internal supply chain which includes all the processes used in transforming the inputs received from the above suppliers to the outputs, from the time the inputs enter an organization to the time that the product(s) go to distribution.
3) The downstream which includes all the activities involved in delivering the product to final customers, including the "afterlife" that is, where the product ends up after it has served its useful life - recycle, reuse, refuse, etc.
K-MART is one of the largest retail networks of the world. In view of keeping the organizational purchasing process transparent and systematic, K-Mart utilizes a "Supplier Diversity Program" by Diversity Business.com. They have completely outsourced their vendor management to Diversity Business.com.
"Kmart is committed to improving the economic position of minority owned businesses. Our diverse store locations require that we go above and beyond to meet our customers' expectations. It is our goal to actively seek qualified, reliable, minority owned vendors that can provide a strategic advantage to Kmart." (www.diversitybusiness.com)
It can be seen that it would be difficult to analyze which one of the numerous suppliers is more important for K Mart.
