Factors that Affect Marketing

Reference:

Pew Research Center’s Journalism Project. (2013). The state of the news media 2013. Retrieved from http://stateofthemedia.org/2013/newspapers-stabilizin-but-still-threatened/newspapers-by-the-numbers/

In this activity, you will examine one of the factors affecting marketing and strategy.  Why does it benefit marketing? Why does it hinder marketing?  Create a short presentation (3-5 minutes) about one factor affecting marketing and strategy.  Using the first letter of your last name, use the factor identified below:

• G-L:  global
• In your short presentation, include the following:
• A definition of your factor
• Reasons the factor benefits and/or hinders marketing and strategy
• An example of the factor benefiting and/or hindering marketing and strategy

Assume that your audience is new to this factor and concept.  Your short presentation can take the form of a news report, a blog, website, wikispace, PowerPoint presentation (with audio), podcast, and so on.  Remember, you are in a marketing course, so be creative; think about incorporating images, graphs, and tables, when appropriate.  If you are unsure about a format, check with your instructor.

When responding to other students’ initial post, choose a different factor than the one you presented.

Things to Remember!

• Post your presentation on the discussion board, including the title of your presentation in the subject line of your discussion thread.
• Be sure to review your writing for grammar and spelling before posting.