Going Global Watch the Mary Kay Video case and read the case study in Chapter 7 of your textbook Mary Kay, Inc.: Launching Pink Young in China. Record yourself answering the questions with the media r

Going Global

Watch the Mary Kay Video case and read the case study in Chapter 7 of your textbook Mary Kay, Inc.: Launching Pink Young in China.

Record yourself answering the questions with the media recorder or use Studio to embed your video.

1. Is Mary Kay, Inc. an international firm, a multinational firm, or a transnational firm based on its marketing strategy?
2. Why is Mary Kay a global brand?
3. What global market-entry strategy did Mary Kay use in China?
4. What product and promotion strategies does Mary Kay employ in China?
5. Assess the strategies. Are these good strategies? Do you see any gaps in them?
6. What is a product at your current organization that could potentially go global? What market-entry strategy would you use? What product and promotion strategies would you employ? Would you take a different approach than Mary Kay? Why or why not?

TEXTBOOK

Marketing, 16th edition, by Kerin & Hartley; McGraw-Hill Irwin, 2023.

• Chapter 7: Understanding and Reaching Global Consumers and Markets

VIDEO 

https://media.gaspar.mheducation.com/GASPARPlayer/play.html?id=D5Trxq4kQnuNuT6KUCXnSfj&width=640&height=480

*** I dont need the video I would need the power point *** I will record the video