Hi course hero! How Lego Built Global Value In The Toy IndustryBlock By Block .

Hi course hero!

I need help in understanding and answering a few points for this case study : How Lego Built Global Value In The Toy Industry—Block By Block.

The few things i need to know are;

1) What risks does LEGO face from licensing its brand, logo, toy patents, and LEGO Movie?

2) What are the advantages of licensing as described in the case?

3) How does LEGO generate royalties by using contractual entry strategies?