Hi, need to submit a 3500 words essay on the topic Qualitative Research for Business PSychology.Download file to see previous pages... These mergers may experience unique challenges such as leadership

Hi, need to submit a 3500 words essay on the topic Qualitative Research for Business PSychology.

These mergers may experience unique challenges such as leadership, communication, engagement and valuation. Integration of different agencies is, therefore, a demanding task which needs to be managed skillfully. Managers may ignore some important aspects in a merger in their excitement to close the deal fast. This may lead to serious impacts in the newly formed merger. This may create a gap between expectations and actual performance and the wealth of investors and shareholders may get eroded. To ensure the success of mergers, effective leaders should be selected to guide and instruct employees. Leadership plays an important role to successful mergers. Management practices implemented by leaders of organizations ensure employee satisfaction and improve organizational performance. Qualitative research methods are used to gather information about importance of leadership research and practice for organizations. Qualitative methods are important tools used for the study of leadership mainly because they help individuals understand how leadership is exercised in different levels of an organization. These research methods can also add richness and depth which may lack in data collected from interviews or questionnaires. Mergers and acquisitions have been taking place at an unprecedented rate. The main aim of this study is to determine various driving forces based upon analysis of a recent merger activity. A content analysis was carried out, and the content analysis approach offered an efficient approach in identifying driving motivators behind the merger activity. Conducting a Content Analysis To fully explore the rationale behind the merger activity, a content analysis was performed. Content analysis helps in theory generation, theory elaboration and critical theory development in the study of leadership (Wildemuth &amp. Zhang 2010, 6). The purpose of the analysis is to understand the role of communication, leadership, valuation and engagement processes within a merger between two branding and advertising agencies, by using qualitative research tool of in depth interviews. The coding of application content approximates use of interviews. Content analysis has the advantage of high reliability and ease as the applications closely underlie merger decision morale. The merger between the two agencies must provide certain data in order to reinforce the merger stated rationale. This will also provide an appropriate framework for both inductive and deductive conclusions. Additionally, it will provide a link to strategy literature for validity of various coding categories. Use of more than one coder as well as a referee ensures reliability in the coding procedures. To address issues, 6 interviews were conducted with various junior and senior management employees. A content analysis of interview responses was then conducted. Content analysis is a method of research defined as the systematic assignment of content to categories and analysis of relations involving the categories using various statistical methods. Content analysis is helpful in finding patterns based on which researchers can methodically evaluate merging and importance of leadership and communication in ensuring success. Interviewees provided different perspectives regarding leadership and communication. They also gave their views regarding benefits and drawbacks of merging the two agencies.