How important is the dessert wine segment to the industry? to E. J. Gallo Winery? How do these products fit with Gallo's stated position on the

How important is the dessert wine segment to the industry? to E. & J. Gallo Winery? How do these products fit with Gallo's stated position on the quality of its products? Do brands like Thunderbird and Night Train have any redeeming features as a product, even if they are in demand by a segment of the population?