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I will pay for the following essay How to Improve the Customer Service at Starbucks. The essay is to be 11 pages with three to five sources, with in-text citations and a reference page.The author of t
I will pay for the following essay How to Improve the Customer Service at Starbucks. The essay is to be 11 pages with three to five sources, with in-text citations and a reference page.
The author of this essay assumes that the Starbucks coffee company grew from a small, regional business into the undisputed leader in the coffee industry by purchasing the best quality of coffee with facilitating an unmatched store experience. The coffee buyers of the company have maintained long-lasting relationships with the farmers and have believed that it paid the premier prices in the industry for top quality beans. With time passing by, Starbucks grew into one of the world’s largest and the most recognizable brands. Starbucks initiated with retail stores where customers could enjoy a relaxing atmosphere and buy the high-quality whole bean coffees which are roasted, modified beverages, food offerings, and other coffee-related products. In addition, Starbucks introduces a diverse selection of music, film, literature and art to its customers. They have always been looking for innovative and exciting ways to expand the coffee-house experience. The fact that Starbucks workmen avail more benefits, stock options as well as promotional opportunities, not only amuses them, but it results in a positive energy which can be experienced by most of the customers who visit their stores. Even though, Starbucks’ performance is terrific, there is always an opportunity to better it. In the company’s race to make more money, it is sacrificing its relationship with the customers, thereby, eroding its brand value. It’s the relationship with the customers and not the innovation in its products, which will form or sever the company.