Implementing Marketing Analytics

Instructions:

Below you will see two attachments. The first attachment is the assignment and the second attachment is where I started the assignment on a WORD document.

You will have to read a six-page article titled, "Implementing Marketing Analytics" (Took me 15 minutes) and then it is followed by two pages that have eight questions. I answered the first two questions, but feel free to improve it in any way.

Each question should at least be a solid paragraph or two. Use my second attachment to answer the questions because that is where I have the first two answers and the format is already set-up.