Johnson Johnson handle this crisis? What was their communication approach to handling this crisis? What about JJ's response to this Tylenol crisis?...

How did Johnson & Johnson handle this crisis?  

What was their communication approach to handling this crisis?  

What about J&J's response to this Tylenol crisis? 

 Do you think their approach was effective or not effective? 

 What did they do that you believe other companies try to follow in their crisis communication response strategies. 

 Give two examples of more recent crisis response approaches that other companies have encountered and used, either successfully or not so successfully, in their crisis communication response strategy.