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Kindly help on below case study Thompson Windows, is a major manufacturer of residential wood windows located in Kenya, Nairobi. The firm has
Kindly help on below case study
Thompson Windows, is a major manufacturer of residential wood windows located in Kenya, Nairobi. The firm has invested in an information system that enables the company to bring customized products to the market rapidly. This system, called '''Windows of Smartness,'' allows distributors and customers to design windows to custom-fit their needs. Users can select from a library of more than 70,000 components that can be combined in any number of ways. The system immediately gives the customer price quotes and automatically sends the order to the factory if the customer decides to buy. This allows Thompson to be much more responsive to the customer, as it gets the customer's order to the factory as soon as the order is placed. The company attempts to reduce cost by eliminating waste trying to be flexible enough to meet the needs of every customer.
The company uses responsive transportation with delivery firms to ship products to customers in other parts of Nairobi and several countries in West Africa. The company buys it raw materials and components for its production from suppliers in Kenya and Asia. In terms of inventory activities, the company prefers to carry high levels of inventory because management believes that carrying high levels of inventory at all times will give the company competitive advantage, but not everyone on the company's management board agrees with this assessment. In addition, inventor is managed by a third party firm, because management wants to focus on their core functions of the business.
In response to intense competitive pressures, management wants to drop their decades old differentiation strategy and go for cost leadership strategy. The logic behind this strategy is the ability to lower prices to attract more customers.
The firm also desires to improve upon its sustainable and green supply chain management practices at it seeks to gain bigger market share. One of the major challenges the firms faces is the ability to build good relationship with its key stakeholders. Management is aware that a lot of benefits would be gained through effective supply chain relations.