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M, Inc. would like to introduce its new line of poly-play tennis rackets. The company may advertise in leading tennis magazines or on TV during...
3. M, Inc. would like to introduce its new line of poly-play tennis rackets. The company may advertise in leading tennis magazines or on TV during major international tournaments. The estimate is that those players whose annual income exceeds $100,000 will be 1.8 times more likely to buy this new racket. The objective in the advertising campaign is to maximize potential sales. One unit of TV ads costs $35,000 and reaches approximately 2 million people, half of whom make more than $100,000 annually. One unit of ads in tennis magazine 1 costs $25,000 and reaches 600,000 people, two-thirds of whom have incomes exceeding $100,000. The total advertising budget is $250,000. Formulate the problem as an LP model.
