M2A2

Assignment 2: Business Plan Breakdown 2—The Marketing Plan

This is the second milestone of your business plan—the marketing plan.

Tasks:

Research the market of your chosen project. Based upon your research and what you have learned in the program, generate a 4- to 5-page marketing plan for your chosen project. In your marketing plan, you should address the following points:

• Explain how the marketing plan targets the market segment.
• Provide a positioning statement for your project.
• Define the products and services you will offer.
• Develop and detail a pricing strategy you will use.
• Describe the promotion plan you will implement.
• Identify the target locations with an assessment of their viability.

Submission Details:

• By Wednesday, January 25, 2017, save your paper as M2_A2_lastname_firstinitial.doc and submit it to the M2: Assignment 2 Dropbox.

This assignment is worth 100 points and will be graded according to the following rubric.