MKG470 CT 3

Option #2: Market Research for Manufacturer

SpotOn, the manufacturers of a special paint that prevents floors from becoming slippery when wet, is interested in doing a market research study to find out if businesses, such as hotels or schools, are interested in using their products and if consumers from major retail chains, such as Home Depot, would be interested in buying the product.

In a 2-3-page report, not including the required title and reference pages, please provide SpotOn recommendations regarding:

• The necessary data to be collected
• Data collection methods to be used (quantitative and qualitative)
• Sampling methods
• Samples and sample sizes—determine the correct sample size

Adhere to the CSU-Global Guide to Writing and APA Requirements. Include at least three scholarly sources (you may use the recommended readings) to support your answers. The CSU-Global Library is a good place to find these sources. Remember to use in-text citations as appropriate and to include your sources in your reference page.