MKT 455 Week 5 dq4
This paper of MKT 455 Week 5 dq4 encompasses:
Define customer relationship management (CRM) in your own words. Why is CRM critical to the success of a marketing campaign? Does the Internet provide more opportunities for effective CRM than traditional methods do? Explain.
*** *** Week 5 ***Attached: MKT 455 Week 5 dq4.zip