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MKT 578 Week 3 Individual Assignment Public Relations Stakeholders Paper
In this archive of MKT 578 Week 3 Individual Assignment Public Relations Stakeholders Paper you will find:
Resource: Week Two Problem Framing Paper
Use the public relations campaign that is the subject of the Learning Team project introduced in Week Two as a reference.
Write a paper of 1.050 to 1,400 words describing in detail the full, specific array of internal and external stakeholders (publics) affected by the campaign.
Identify the perceived needs of each of the stakeholder categories and critique how well your selected organization addressed the needs of each of those internal and external publics to date.
Provide and support your recommendations for anything that might have been done more effectively to this point.
Create and include a concept map that illustrates the internal and external stakeholders (publics) affected.
Use a minimum of four academic quality references, two of which are peer-reviewed
Format your paper consistent with APA guidelines.