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MKTG 310 Week 1 Activia Paper
This file of MKTG 310 Week 1 Activia Paper covers:
Go to the Activia website. Write an approximately 500 word essay on what assumptions about consumer behavior you see reflected in that website. Look at the site for the United States and another country; what differences do you notice? From looking at the site, how would you describe the target group that the product is aimed toward? How effectively does Activia reach this target? Are there factors you would recommend changing? Are there other target groups Activia should try to target? Refer to Week #1 Rubric-Activia Assignment in docsharing for additional guidance.
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