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Montgomery Magazine publisher is thinking of launching a new fashion magazine for women in the under 25 age group.
Montgomery Magazine publisher is thinking of launching a new fashion magazine for women in the under 25 age group. Their original plans were to launch in April of next year, however information has been received that a rival publisher is planning a similar magazine. Montgomery now has to decide whether to bring the launch forward to January of next year, though this would cost an additional $500,000. If the launch is brought forward it is estimated that the chances of launching before the rival are about 80%. However, if the launch is not brought forward it is thought that there is only a 30% chance of launching before the rival.
