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Need an research paper on revenue management and crm: the systems appropriate for queens hotel. Needs to be 11 pages. Please no plagiarism.
Need an research paper on revenue management and crm: the systems appropriate for queens hotel. Needs to be 11 pages. Please no plagiarism. The study uses the Queen’s Hotel at the British Isle of Wight as a backdrop to see how an appropriate RM model and CRM system can lift the operations of a relatively small hotel to new heights of success and profitability.
The Queen’s Hotel is a single hotel establishment ideally located in Portsmouth, just two miles from the busy ferry terminal at the British Isle of Wight. Its tradition is as rich and colorful as its surroundings. The hotel was built in 1861 as a lodging house designed by renowned British architect Augustus Livesay, such that it was initially known as Southsea House. After the hotel was razed in a 1903 fire, it was rebuilt into the splendid structure it is today from a design by another famous architect, T.W. Cutler, who specified an Edwardian baroque style dominated by brown terra cotta. People come to Queen’s mostly for the many historic attractions in its vicinity, which include the Royal Naval Museum, Royal Naval Submarine Museum, D-Day Museum, Port Solent, Spinnaker Tower, Portsmouth Naval Base, King’s Theatre, Osbourne House, Southsea Castle, Marwell Zoo, Portsmouth Cathedral, Staunton Country Park, Westbury Manor Museum, Clarence Pier Amusement Park, Gunwharf Quays, and the well preserved birthplace of Charles Dickens. All of these popular tourist sites are within walking distance of Queen’s Hotel.
For the leisure type of guests, Queen’s Hotel offers 72 bedrooms, each of which is equipped with a TV set, a computer with free Internet access, direct dial telephone, tea and coffee making utensils, super king-size beds, hairdryer, and room service until midnight. For fine dining, Queen’s has become famous for the excellent cuisine at its Princess Restaurant, where diners are treated to an unimpeded .view of Port Solent and the Isle of Wight. There is also Libby’s Champagne Bar, which is popular among connoisseurs for its outstanding wine list. For conferences, Queen’s has 6 conference-meeting rooms that can accommodate 150 delegates in one setting. . .
