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No word count - Segmentation is the process of breaking a population down into smaller groups and marketing to it. Is it possible for a small

No word count - Segmentation is the process of breaking a population down into smaller groups and marketing to it. Is it possible for a small business to oversegment its market? How might that be dangerous?

Segmentation is the process of breaking a population down into smaller groups andmarketing to it. Is it possible for a small business to over segment its market? How mightthat be dangerous?...
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