Offer your views on the following statement: "The basic reason for IMC is that marcom is the only sustainable competitive advantage of retailing...

Offer your views on the following statement: “The basic reason for IMC is that marcom is the only sustainable competitive advantage of retailing organizations.” Include in your discussion the interdependency of brand positioning and targeting and the relationship with marcom. Provide a retail example to support your point.

QuestionOffer your views on the following statement: “The basic reason for IMC is that marcomis the only sustainable competitive advantage of retailing organizations.” Include inyour...