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QUESTION
Pick a product (good or service) that you are interested in consuming sometime in the near future (for example, a textbook, apartment rental, cell...
- Pick a product (good or service) that you are interested in consuming sometime in the near future (for example, a textbook, apartment rental, cell phone, etc.).
- Analyze the offerings of two competing firms. How do the products compare on various dimensions of quality?
- From these differences, what can you infer about each company's strategy and the customers that they seem to be targeting?
Then, consider the following:
It has been said that quality management is really a "people" system, more than a technical system. If this is true...
- What conditions must first be in place for a firm to be successful with quality management?
- What are the possible repercussions for the firm if the employees aren't committed to the quality management program?
Use examples from your own work experiences if possible.
