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QUESTION

Pick a product (good or service) that you are interested in consuming sometime in the near future (for example, a textbook, apartment rental, cell...

  1. Pick a product (good or service) that you are interested in consuming sometime in the near future (for example, a textbook, apartment rental, cell phone, etc.).
  2. Analyze the offerings of two competing firms. How do the products compare on various dimensions of quality?
  3. From these differences, what can you infer about each company's strategy and the customers that they seem to be targeting?

Then, consider the following:

It has been said that quality management is really a "people" system, more than a technical system. If this is true...

  • What conditions must first be in place for a firm to be successful with quality management?
  • What are the possible repercussions for the firm if the employees aren't committed to the quality management program?

Use examples from your own work experiences if possible.

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