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Please help me with ideas for this case study. New Balance Athletic Shoe Company New Balance Athletic Shoe Company has a difficult problem-how to
Please help me with ideas for this case study.New Balance Athletic Shoe CompanyNew Balance Athletic Shoe Company has a difficult problem-how to compete in the highly competitive athletic shoe market against such industry giants a Nike and Adidas/Reebok. The company does have certain advantages; it makes a quality product, has a good reputation with distributors and retailers, has brand loyal customers, and is the only athletic shoe that offers width sizes. Your job as a strategic planning consultant is to formulate a market-coverage and positioning strategy for New Balance's American operations.Consider the company's resources, the degree of product variability, market variability, and competitor's marketing strategies when making your recommendations. Secondary research will be necessary to complete this assignment. Recommended sources include:
