Please research three companies and at least one of the athletes they sponsor. My companies are Nike, New Balance, and Adidas Please write a 2-3 page APA formatted paper explaining why the brand and

Please research three companies and at least one of the athletes they sponsor. My companies are Nike, New Balance, and Adidas 

Please write a 2-3 page APA formatted paper explaining why the brand and the athlete are a good fit for the marketing objectives of the company. Be sure to assess the risks and benefits for each party and evaluate the value of the sponsorship. You must provide a minimum of three (3) scholarly sources and text citations to support your work for this week's assignment.