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Provide a 6 pages analysis while answering the following question: International Marketing in the Middle East. Prepare this assignment according to the guidelines found in the APA Style Guide. An abst
Provide a 6 pages analysis while answering the following question: International Marketing in the Middle East. Prepare this assignment according to the guidelines found in the APA Style Guide. An abstract is required. This progress is apparent in the statistics today, which show the Middle East as having one of the most profitable markets for confectionery in the world (Lymbersky, p. 83). There are several demographic reasons, which add to the increasing demand, which keeps this thriving industry alive, such as the number of young inhabitants of that place, the increasing immigrants to the area as well as the large disposable income per capita. Suppliers from all over the globe rush to meet this surging increase in demand, thus leading to immense competition.
A large portion of these confectionary sales is made in the supermarkets and hypermarkets, which operate in the smaller countries in the Middle East, like Israel. Two such supermarket chains in Israel are major stakeholders and controllers of the retail sector for this industry. As a norm, convenience stores also hold an important part in the supply of confectionary goods. Although this does not apply to the self-regulating grocer, who is no longer a major supplier in this regard due to the other suppliers available.
This report explores the opportunities and barriers to entry that exists in the Middle East confectionary industry. The main focus in this report is on for regional factors, and much of the empirical evidence derived for it are from individual markets of Egypt, Israel, Turkey and other such prominent areas.
This report aims to study several different market entry strategies, from which it will deduce the one that seems most appropriate for this company. There are also several strategic issues that this report outlines, which are an essential trial for the company to address before the product launch, in order to ensure maximum effectiveness and success, as well as a guaranteed future.
