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reflective essay on disruptive innovation

 Reflective essay on Back-Bay Battery simulation

Instruction:

The Back Bay Battery simulation game was developed by Professor Clay Christensen at Harvard Business School to demonstrate the dynamics of disruptive innovation. Remember that Christensen has developed this concept and is famous for it. If you are unsure of what disruptive innovation is after my lecture, you can read the first chapter of his book.The link to the website with the simulation will be provided and you will be given class time to get started in case there are any access issues.Your assignment is separated in to two sections.Part 1 20 marksWhat have you learnt about managing new products from this simulation? What were the challenges that you faced in trying to grow a profitable business? How do these challenges relate to Christensen’s theory of disruptive innovation? (1000 words)Part 2 10 marksGive a recent example from the past 5 years of disruptive innovation in an industry. Use Christensen’s theory to explain why it is disruptive. (500 words)

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******** DISRUPTIVE ********** ***** ********** ************************* OneEXECUTIVE ***************** ***** ** important **** ** creating *** ************ revenue ****** share ****** ****** *** development ** organizational *** industrial ****** (Fuah ***** ********** ******* *** strategy *** ********** ** the ******** enterprises ** be *** ******* ** ** ********** ** ******** when **** *** ***** ********** ****** ** *********** ********* incumbent ********* ****** listen to ***** ******** ***** ** ***** ** ****** in the ********** ** ***** *** services ***** **** ******** *** targeted profit margin ******* the ******** **** ************ ** *** use ** *********** economic ****** ******** *** ********* *** ************ ** ********** ****** ***** ******* the ******* ** *** incumbent ********* in *** **** run *** **** ***** ** **** ****** ** ** ******** *** ** ****** *** products *** ********** ****** ***** growing profitable ********** ** ******** ** the ********** ********** **************************** innovation ****** is ******** ** ********** ** *** ******* ** *** ******* *** *** **** **** a ***** ** *** ******* Disruptive innovation highlights *** failure ** the ********* firms **** **** *** ***** **** various ******* ** the ****** *** ****** *** technology ********** ******* *** ********* companies *** always ***** ** their ********** in ******* *** incremental *********** that ******* ***** ** ***** ******** ********* ******* *** **** ***** **** to address their ******** ***** **** *** technologies ****** ** *** ****** *** ******* ** ************* *********** ******* different ***** *** services **** are *** valuable ** *** ******* ** *** ********* firms *** main ******** ** ********** ******** *** ** ** simpler ******* **** of *** *** ******* ****** *** ****** ***** The main ****** *** *** ******* ** ***** *********** firms ******** around *** ***** ********* the faster ****** ** ************* progress **** what *** ****** ***** the ********** ** *** methods ******* ** ********* ********* ** ********** ********** and disruptive innovation and the **** structure used ** *** established ***** which ****** ***** ****** ************* *** ********** profit ******* (Fuah ******** DISRUPTIVE INFLUENCE *** *********** *** ****** OF BUSINESS ORGANIZATIONSThe ********** ******* ******** ******** categories **** is disruptive *** ********** based ** various ********** of ********** *** ********** ********* ******** creating ****** ***** *** ******** that can be **** ** *** companies *** other ******** ************ *** **** ****** ********** ** *** clients *** ***** *** also **** incumbent ******* that prevail ** the ******** ********** ********** the ********* **** ** commercialize *** production ** ***** and ******** ** ** simpler *** ********** *** ******** ****** be offered ** *** ****** ** order ** ****** ** *** ************ or *** ******* *** *** likely ** ****** the ********* in the ************************** to ***** and **** ********** ********** normally targets ******* with high ****** *** advanced ***** *** ****** ********* ** ******** ** ******** ** **** was previously provided in *** ****** ****** **** is achieved ******* *********** ************ and ************ **** the existing *********** ******* the well-established *********** strive and ********** win the *** of ********** ******************** *********** ********* goods *** ******* **** are *** better **** ********* ********* ***** *** ******** ** the ***** economy These products are **** to ** **** convenient ******* **** ********* and **** ********* ** *** **** –demanding ** *** ******* (Adner and Zemsky ********* the ********** ***** *** ******** *** brought into the ******* ** *** ******* the ******* cycle *********** ****** This ** *** ** ***** growth in technological pace **** *** ********** *********** and ******* to ******* ************** *** ******* ********* *** **** of industrial ******* ****** *** Snow 2010) This is ******* they *** ********** ** move ********* *** ***** ********* ** work *** ****** a ******* ** *** ****** **** ** ********** to *** ********** *** leaders can easily get ********* if *** *** ******* *** market **** ** ******** into ********** Designing * ******** idea and opportunity **** * ********** ** ** ********* *** ** ******** *** ******* *********** competitors Therefore is **** **** ** ** able ** beat *** ********* ***** by *** *** ** ********** strategy to **** ******* of ******** them However ********** ********** ** more ********** *** *** best ********** ******** *********** ********* ignore ********** opportunities and ******* ***** *** battle is overThe ************* who encourage *** sustaining innovation **** ** **** ****** to sell *** **** ** the ***** ******** ******* *** *** ****** them ** ***** ******** ***** are effectively *** *********** ******** *** companies will ** ***** ** ***** ******* on *** sustaining ********** *** **** ******* **** ******* ** order ** make **** *** ********** ********* returns ** *** ***** to **** the **** product **** a **************** ****** **** the capture and ********** *** ************ consumers *** *********** **** get **** motivated ** ***** back instead ** fleeing *** ****** ******* ****** *** *********** 2016)When **** companies *** ** ***** *** ********* ******** ***** ** *** ****** ** ***** ** **** ***** *** ******** ** *** relatively low ****** because none ** the ********* ****** may **** ******* ** bottom line *********** companies targeting *** growth ******* ** ********** ******** the business enterprises to ******* it **** **** ****** and ******* * particular autonomous ******** ********* to ********* a *** ******** *** ****** target markets *** ***** and services **** the ******* *********** ******** units *** ****** ** ****** ** ***** them ********** (Afuah 2013) *** ******** **** ********** ** various ******** ***** *** ** ****** **** ********** *********** ***** ***** be ******* ******** into ******** ***** **** are ********** in ****** **** ** ********* ** ********** growth *** development potential **** ** ******* *** ********** ****** is **** * ********** ******** ***** ** effect *** ***** **** ******** *** *********** to ******* *** ******* of *********** ******* ***** ********* ******** ************* (Adner *** **** ***** These ******* ****** **** *** existing ******** leaders ** ** ******* ** ***** competitors since *** disruptive ********** *** ** ****** ********* by the *********** *** ******* *********** ** ******** *** market *** *** ********* the ******* **** ** **** needed ** the customers *** ********* ** the ******** environment **** ** more ********** and ************* ******** *** ** *** ***** **** done *** since **** **** adequate ****** ** ********* *** ****** *** ******* *** relatively ******* ******** ******** ** ********* has been ****** ***** ***** **** ** ***** ********* *** ******* *** ********* product and disruptive goods and ******** ** have ******* ****** at *** ************ the ******* *** ********* ********** goods *** ******** ********* **** ** ******** ********* *** have the perfect ********* ** the ********* ********** that is required ** ********** *** ********** *** ** **** sophisticated *** *** ********** **** ** make *** ***** *** services ********** ********* *** ******* *** ****** ** ********* ******* ********** among *** ****** with **** ******** and ***** to start ********* *** ******** ********** innovation ***** ** *** ********* ** the *** value ****** ******* *** new ******* *** *** ***** *** services through *********** *** ******** and use the **** or ******* ** *** ****** ****** ***** *** ********* ******** ******** ************ **** ******** ** a more **** conducive environment may *** win **** ** because ********** *** **** **** *** ****** share ** *************** *** steal *** ******** ******* de ****************** ***** ***** ***** ***** ** ********** proceeds **** ************ in *** pastIn ********** ***** *** starts a ******** relative *** **** of ************* competitive *** ****** ******* ******* *********** *** *********** *** ********* ** *** ******** *** ***** * *** difference ** the ****** ** ********** **** *** companies *** be **** ** ******** the ********** ** ************ ********** business enterprises **** means that *** business ******** ****** start and ********* ***** ********** ******* *********** predicting *** new ********** **** ****** Instead **** ****** ***** primarily ** both internal *** ******** *********** ** get *** ******* ********** right                     Part ************************* *********** ******* the ************ ** *** goods *** ******** **** *** ******** *** ****** **** *** ********* ******** hence ******* ** ********** ** *** ***** ******** ****** ***** For example *** ************ ** mobile ********** it caused ********** because ** *** ******* revolutionized *** *** ****** *********** *** cloud **** is disruptive ** ****** ***** ** *** changed *** ******* ** storing and applying information ***** **** *** ***** and mobile ************ ******* *** ********** innovation *** ********* ** ****** in *** ***** ******* ****** *** Zemsky ***** *** ******* Uber *** ****** ********** ** *** ***** ********* ******** ******** ********** ** *** ****** ********* ** *** ******* ********* **** ******** a *** ** ***** ** **** economies ******* **** ******* invested in ******** ******** ******* *** **** ******* *** ******* ********* ******** the demand *** ****** for **** *** *** **** However **** ********** innovation *** been **** ******** by mobile *** ***** technologies ********* ********** innovation ***** birth ** **** ********** *********************** ************ ********** ** *** INDUSTRY FOR *** LAST FIVE YEARSUnmanned ****************** vehicles were produced ** *** ********** fleet ********** ***** *** ********* *** ********* ******** For example ** *** **** **** ****** ******** ****** over a *** for moving slowly and ***** * ******* jam *** ******* realized **** *** *** didn't have * *********** ******** of ThingsThe industrial ******** of Things ***** is ******* ******** *** way goods *** ******** *** ************ ********* *** **** ***** are ******* *** ********* *** *** the final ****** ** *********** to the *********** These ******* **** ******** ** ********** *** *** ** ****** ** the ********** ******** wastage ** ********* ******* and streamline ******** ********** *** ***** **** ** *** ****** place (Afuah 2013)AutomationAutomation ******** robotics **** *** ****** ******** ********** **** ** ******** items ** manufacturing ********** as **** ** software ********** ***** *** assisted in ******* promotion *** marketing(Adner and Snow2010)The ***** unions **** feared *** many ***** *** automation ******** ******* jobs for workers ******* ** ********* ****** **** ******** ******** ** ******** ******* ********** in **** places **** **** *** ******* ** ***** ***** ****** ******* *** ******** *** *********** of those *********** *** in Energy SectorFor **** ***** **** ****** and ******* ******** *********** **** **** investing ** economically *** *************** *********** energy technologies **** ** solar ***** *** wind ***** However most ** the ******** ******** have assessed **** **** ** ***** ******* of ****** *** *************** *********** they *** finically ************* *** ******** impact *** *** ********** ** these ************ **** as solar ***** *** ******** *** ********* ** both ******** *** bird population ****** 2013)While **** of the ********** *** ***** ******** ************ *** ******* *** solar *** **** ***** *********** *** *** ****** ********* *** **** ** invest in **** power ****** *** to *** ********* ** **** ****** government ******** ************************************ * & Kapoor R ****** ***** ******** ** ********** *********** how *** structure *************** *************** ******* **** *********** ** *** ********** *********** ********* ********** ******* ** ************ R Oxley * * ***** ********* B * ****** Introduction: ************* and *********** ** *** ******** ********* **** First ******* *********** ****** Kingdom: ******* ***** Publishing ************ * ********* D (2010) Old ********** responses ** *** ********** ******** demand ************* and ********** ******** ********** *** ********* ****** 19 ************** R & ****** * ****** * ************ *********** on sustainable *********** ********* ********* ********** Journal 27 ************ * ****** *** network ******* ****** *** ***** size? *** **** ** ********* and **************** Management Journal ** ************ S & ***** * ****** ****************** transitions in socio-technical ******** *** **** ** ****** ************** ******** ****** 38382-392Ansari S ***** * ***** *********** A ****** *** *********** ******** **** *** *** ** ********** ********* ********* Management ******* ** ********* ** Bergek A ******** ********* * ***** ****** * ****** ************* discontinuities *** the ********* *** ********* ****** *********** ********** or ******** ************* ******** ****** 42 ******************************* ********** ********** NAME: INSTUTION: DATE:        Part OneEXECUTIVE ***************** ***** ** important role in creating *** establishing ******* ****** share profit ****** and *********** ** ************** and ********** ****** ***** 2013) ********** methods and strategy *** considered ** the ******** *********** to be *** factors ** ** ********** in ******** **** what *** where innovation ****** ** implemented ********* ********* companies ****** listen to ***** ******** needs ** ***** to invest ** the ********** ** ***** *** ******** ***** **** ******** *** ******** ****** ****** ******* the ******** **** concentrates ** the *** ** *********** ******** ****** ignoring the ********* *** ************ of ********** forces ***** ******* *** ******* of the incumbent companies in the **** *** *** main ***** ** **** ****** is ** ******** *** to ****** new products and challenges ****** ***** ******* ********** businesses in ******** ** *** ********** ********** theoryINTRODUCTIONDisruptive ********** ****** ** supposed ** ********** to *** ******* of *** ******* but *** **** **** a major in *** failure Disruptive ********** ********** *** ******* ** *** incumbent ***** **** **** *** faced with ******* ******* ** *** market The ****** *** technology ********** ******* the ********* ********* are ****** ahead ** ***** ********** ** ******* *** *********** innovations **** address wants ** ***** ******** consumers However *** **** ***** fail ** ******* their ******** needs **** *** ************ evolve ** *** ****** *** ******* ** ************* *********** provide different goods *** ******** that are *** ******** ** *** ******* of the incumbent firms The **** features of disruptive products are ** ** ******* ******* **** of *** *** ******* ****** and ****** ***** *** main ****** *** the failure ** ***** *********** ***** ******** ****** *** ***** ********* *** ****** ****** ** technological ******** **** **** *** ****** ***** the ********** ** *** ******* pursued ** incumbent companies ** sustaining ********** *** disruptive innovation and *** **** structure **** ** *** *********** ***** which target ***** growth ************* *** attractive ****** margins ***** 2013)HOW ********** ********* *** PERFORMANCE *** GROWTH OF ******** **************** ********** ******* outlined ******** categories **** is ********** *** sustaining based ** various ********** ** ********** *** ********** ********* ******** ******** ****** ***** and ******** **** *** be **** ** *** ********* *** ***** business ************ *** **** ****** ********** ** *** ******* *** ***** *** also some incumbent ******* **** ******* ** the ******** ********** ********** the ********* **** ** commercialize *** ********** of ***** and ******** to ** ******* *** convenient *** products ****** ** ******* ** low ****** ** ***** ** appeal ** the ************ ** *** ******* who *** ****** ** ****** *** ********* ** *** ************************** ** ***** *** **** ********** ********** ******** ******* ******* with high ****** for ******** goods *** ****** ********* ** services ** ******** ** **** *** ********** ******** ** the ****** (2010) This ** ******** through incremental ************ *** breakthrough **** the ******** *********** However *** **************** competitors ****** *** ********** *** *** *** of ********** technologyDisruptive innovations ********* ***** and service **** *** *** ****** than ********* available ***** *** ******** ** *** world ******* ***** ******** *** **** ** ** **** ********** simpler **** expensive *** **** ********* ** the **** ************ ** *** clients ****** *** ****** 2006)Once *** disruptive ***** *** services *** ******* **** *** ******* ** *** markets *** ******* cycle advancement ****** **** is due ** ***** growth ** ************* **** **** *** Customers' *********** and ******* to ******* ************** has greatly ********* *** **** ** industrial ******* ****** *** **** ***** This ** ******* they *** ********** ** move ********* *** ***** ********* ** **** and ****** a low-end ** new ****** **** ** ********** to the ********** *** ******* *** easily *** ********* ** *** *** ******* and ****** **** ** ******** into disruption Designing * business **** *** *********** **** * disruption ** an ********* *** ** ******** *** ******* established *********** ********* ** **** **** ** be **** to **** the ********* ***** by the *** ** motivating strategy to flee ******* ** fighting them However ********** innovation ** **** ********** *** *** **** ********** business enterprises ********* ****** ********** ************* *** ******* until *** ****** ** ******* ************* who encourage the ********** innovation **** ** **** around ** **** *** **** ** *** ***** industry ******* *** *** behind **** ** ***** business ***** are effectively and *********** ******** *** companies **** ** ***** of ***** ******* ** *** ********** ********** and **** ******* **** quickly in ***** to **** **** *** attractive ********* ******* ** *** ***** ** **** *** **** product into a **************** ****** **** *** ******* *** ********** *** ************ consumers *** *********** **** get **** motivated ** ***** **** ******* ** ******* *** market ******* Garaud and *********** ********* **** companies *** to ***** *** ********* ******** ***** ** *** ****** ** ***** ** sell ***** *** ******** ** *** ********** *** ****** ******* **** ** *** ********* income *** **** towards ** bottom line Established companies ********* *** growth ******* by disruption required the ******** enterprises ** ******* ** **** **** ****** and ******* * particular autonomous ******** ********* to ********* a *** business *** should target ******* *** goods *** services **** the ******* *********** business ***** are ****** ** ****** or ***** **** completely ****** 2013) *** business **** ********** ** ******* ******** units *** ** ****** **** sustaining *********** ***** ***** be further ******** into ******** ***** that *** disruptive ** nature **** ** ********* ** ********** ****** *** *********** ********* This ** ******* *** disruptive ****** is **** a ********** ******** ***** ** ****** *** ***** **** enhances *** *********** ** ******* *** results ** *********** ******* under different ******** circumstances ****** and **** 2010) These ******* ****** **** *** ******** industry ******* to be toppled by ***** competitors since *** ********** ********** *** ** ****** ********* by *** competitors and ******* *********** ** ******** the ****** *** *** ********* the ******* that ** **** ****** ** the customers *** investing in *** ******** environment **** ** **** attractive *** profitableThe targeted *** to *** ***** work **** *** ***** they **** ******** ****** ** knowledge and ****** the ******* *** ********** ******* ******** provided ** ********* has been ****** ***** reach **** ** ***** customers *** compare *** ********* ******* *** disruptive ***** *** ******** ** **** ******* unique ** all ************ *** clients *** ********* ********** ***** and ******** ********* **** ** ******** consumers *** **** the perfect ********* of *** marketThe ********** **** ** ******** ** ********** *** ********** *** ** more ************* but *** disruptors tend ** **** *** goods *** ******** convenient ********* *** simpler *** ****** of ********* ******* ********** among *** ****** **** **** ******** and ***** to ***** ********* *** products ********** innovation leads to the ********* of the *** ***** market ******* The new ******* buy *** goods and ******** ******* established *** channels and *** *** **** or service ** *** ****** (Adner ***** *** ********* 2013)The ******** ************ **** ******** in * **** **** ********* *********** *** *** *** **** is because disruption *** **** away its ****** ***** ** *************** may steal *** ******** ******* ** –commoditization ***** place ***** there ** ********** ******** **** ************ in the ****** conclusion ***** *** ****** * ******** ******** *** **** of ************* *********** *** ****** ******* ******* influencing *** *********** *** operation of the ******** *** ***** a big ********** ** *** ****** ** ********** **** *** ********* can ** **** to ******** *** ********** of ************ ********** ******** *********** This ***** **** *** ******** ******** ****** ***** and ********* ***** businesses ******* *********** ********** how *** technology will ****** ******* they should ***** primarily ** **** ******** *** ******** environment to *** *** ******* ********** *************************************************** ************************* *********** involve the introduction ** new ***** *** services that *** ******** *** unique **** *** incumbent ******** ***** ******* ** ********** ** the whole ******** ****** ***** *** ******* *** ************ ** ****** technology ** ****** ********** ******* ** has ******* revolutionized *** *** ****** communicate *** ***** **** ** ********** ** ****** since ** *** ******* the ******* ** ******* *** ******** *********** Apart from *** ***** and ****** ************ ******* *** ********** ********** *** ********* ** ****** ** the world economy ****** *** ****** ***** For ******* **** *** ****** disruption in *** ***** ********* industry ******** ********** ** *** ****** ********* ** *** ******* ********* **** ******** a *** ** ***** ** **** ********* drivers **** ******* invested in ******** ******** because the **** drivers *** ******* available ******** *** ****** *** ****** *** **** *** *** **** However **** ********** ********** has **** **** ******** ** ****** and cloud technologies Therefore disruptive ********** ***** ***** ** **** disruptive *********************** ************ INNOVATION IN *** INDUSTRY *** *** LAST FIVE ************* ****************** ******** **** produced by *** Google‘s ***** ********** which *** ********* the transport industry *** ******* ** *** **** 2015 police ******** ****** **** * car *** moving slowly *** cause * ******* *** The officer ******** that *** *** ****** **** * *********** Internet ** ThingsThe industrial ******** ** ****** ***** ** ******* ******** the *** ***** *** ******** *** ************ ********* *** **** ***** *** ******* *** ********* *** *** *** final output ** distributed ** *** *********** ***** ******* **** assisted ** minimizing *** *** of ****** ** *** industries reducing ******* of ********* improve and ********** ******** ********** *** ***** time ** *** ****** ***** ****** ************************* includes ******** **** *** ****** physical automation **** ** ******** ***** ** manufacturing ********** ** **** ** software ********** which *** ******** in ******* promotion *** *************** *** Snow2010)The ***** ****** **** feared *** **** ***** *** automation ******** changes **** *** ******* ******* ** ********* people **** ******** ******** As ******** ******* efficiency in **** ****** **** **** are ******* to build ***** design ******* *** maintain *** *********** of ***** robotsShake *** in ****** ********* **** ***** **** ****** and ******* business *********** have **** ********* ** ************ *** *************** *********** ****** ************ such ** ***** ***** *** **** farms ******* **** ** *** ******** ******** **** ******** that **** ** ***** ******* of energy are *************** *********** they are finically ************* *** ******** ****** *** the ********** in these technologies **** ** solar panel *** ******** *** ********* to **** ******** *** **** ********** ****** ********** **** ** *** ********** *** other ******** corporations are ******* *** solar *** **** ***** *********** but *** become difficult *** **** to ****** ** **** ***** ****** due ** *** ********* ** **** strict government ******** ************************************ * & Kapoor R ****** ***** creation ** innovation *********** *** the ********* *************** *************** ******* **** *********** ** new ********** *********** ********* ********** ******* ** 306-333Adner R ***** * * & Silverman B * ****** ************* ************* *** *********** ** the business ********* (30) First edition 2013Edition United Kingdom: ******* Group ********** ************ * &Snow * ****** *** technology ********* ** *** ********** threats: ****** ************* *** ********** retreats ********** and ********* ****** ** 1655-1675Adner * ***** ****** * ****** * ************ *********** ** *********** *********** ********* Strategic ********** ******* ** 215-239Afuah A ****** *** ******* ******* ****** *** ***** ***** *** **** ** structure *** **************** ********** ******* 34 ************ * ***** Garud * ****** ****************** *********** ** *************** systems: *** case of mobile communications ******** ****** 38382-392Ansari * ***** * ***** Kumaraswamy A ****** The disruptor's dilemma: TiVo and *** ** television ********* ********* ********** Journal 37 1829-1853 40 ****** A ******** ********* * & ****** M (2013) Technological *************** *** *** challenge *** incumbent ****** *********** ********** or ******** ************* ******** ****** 42 *******************************

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