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QUESTION
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- Research GoPro and its approach to entering the drone market.
- Why did GoPro decide to pursue the drone business?
- In what ways does this strategy play to GoPro's core competencies?
- In light of how things are going for the GoPro drone, suggest alternate approaches for GoPro to enter the drone business.
- Discuss why one of these alternate approaches may have been preferable.
- Reference at minimum two credible sources to support your discussion points.
600 words
