SHEILA/VAL- ORGANZATIONAL PROMOTION COURSE ***** PLEASE MAKE SURE THAT ALL WORK IS AUTHENTIC***** ****** THIS ASSIGNMENT HAS 5 PARTS / PLEASE LABEL EACH PART SEPARATELY WITH REFERENCES WHEN COMPLETED*

SHEILA/VAL- ORGANZATIONAL PROMOTION COURSE

***** PLEASE MAKE SURE THAT ALL WORK IS AUTHENTIC*****

****** THIS ASSIGNMENT HAS 5 PARTS / PLEASE LABEL EACH PART SEPARATELY WITH REFERENCES WHEN COMPLETED******

PART 1- Module 1 Discussion (VAL)- Interpersonal Communication

Read the Sample Life-Learning Paper # 2 on Interpersonal Communication by Deborah Glass. Using the style expressed in the essay by Deborah Glass, write a one page summary of an experience you have had and what you learned from it. Compare the similarities and differences of your learning process to those of Deborah Glass.

SUBMISSION INSTRUCTIONS: Your initial post should be at least 200 words, formatted and cited in current APA style with support from at least 2 academic sources. 

PART 2- Module 4 Discussion (VAL)- Challenge & Resolution 

What was your biggest challenge working on your portfolio (AN EXTENSIVE RESUME AND CAREER BACKGROUND)? How did you overcome that challenge?

SUBMISSION INSTRUCTIONS: Your initial post should be at least 200 words, formatted and cited in current APA style.

PART 3- Module 2 Discussion (SHEILA)- Wendy's

Consider the fast-food chain Wendy’s. Identify and describe at least 2 possible market segments that Wendy’s currently has. Describe each market segment based on 1 demographic, 1 psychographic, 1 geographic and 1 behavioral characteristic that the people in each segment have in common. Explain why you think each market segment is a viable option for Wendy’s?

SUBMISSION INSTRUCTIONS: Your initial post should be at least 200 words, formatted and cited in current APA style with support from at least 2 academic sources. 

PART 4- Module 2 ASSIGNMENT 1 (SHEILA)- The Decision-Making Process

Consider your decision to go back to school to complete your bachelor’s degree. Describe your decision-making process based on the 5-step purchase decision process in Chapter 5 of your textbook. Describe each step-in detail.

SUBMISSION INSTRUCTIONS: Assignment should be 2 pages, formatted and cited in current APA style with support from at least 2 academic sources. 

PART 5- Module 2 ASSIGNMENT 2 (SHEILA)- Going Global

Watch the Mary Kay Video case and read the case study in Chapter 7 of your textbook Mary Kay, Inc.: Launching Pink Young in China.

Record yourself answering the questions with the media recorder or use Studio to embed your video.

1.     Is Mary Kay, Inc. an international firm, a multinational firm, or a transnational firm based on its marketing strategy?

2.     Why is Mary Kay a global brand?

3.     What global market-entry strategy did Mary Kay use in China?

4.     What product and promotion strategies does Mary Kay employ in China?

5.     Assess the strategies. Are these good strategies? Do you see any gaps in them? 

6.     What is a product at your current organization that could potentially go global? What market-entry strategy would you use? What product and promotion strategies would you employ? Would you take a different approach than Mary Kay? Why or why not?

SUBMISSION INSTRUCTIONS: Assignment should be 2 pages, formatted and cited in current APA style with support from at least 2 academic sources.