Some studies seem to indicate that tablets increase customer-centricity by allowing employees to quickly access consumer data and resolve customer...

Some studies seem to indicate that tablets increase customer-centricity by allowing employees to quickly access consumer data and resolve customer issues on the spot. Assume that you are the marketing and purchasing manager at an organization that is considering equipping every customer-facing employee with a tablet (e.g., iPad). What type of purchasing situation would this be for your organization? Who would participate in this decision and what role(s) would they play? Describe the buying decision process your organization would go through to purchase this product.