Take a cultural group of your choice and derive a psychographic profile, values and lifestyles (VALs), of the group. How did you accomplish your task? What factors did you consider? How accurate do yo

Take a cultural group of your choice and derive a psychographic profile, values and lifestyles (VALs), of the group. How did you accomplish your task? What factors did you consider? How accurate do you think the profile is? What products do you think should focus in on the cultural group that is not now currently doing so? What types of advertising mediums would be appropriate?

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