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Unit VI PowerPoint PresentationAssignment Instructions This presentation measures your mastery of ULOs 4.1, 4.2, and 4.3. In this assignment, demonstrate your product knowledge on the basis of cons
Unit VI PowerPoint PresentationAssignment Instructions
This presentation measures your mastery of ULOs 4.1, 4.2, and 4.3.
In this assignment, demonstrate your product knowledge on the basis of consumer motivation to include intrinsic and extrinsic motivation. Select a product sold by two different companies. For example, you could select two different types of luxury vehicles, such as a Mercedes E-Class and a BMW 5 series, or you could select two different types of smartphones, such as a Google Pixel and a Samsung Galaxy. Select models of your selected product that are no more than 4 years apart in production.
In your presentation, compare the characteristics of each product model based on consumers' intrinsic motivation and extrinsic motivation that could drive the consumer's decision to purchase one model over the other. Your presentation should be a minimum of 5 slides, not counting the title and reference slides. You must have a minimum of two sources. You do not need to use speaker notes.
