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QUESTION

Unit VII Mini ProjectCrisis Communication PlanDevelop a crisis communication plan for an organization of your choice. Include a social media policy.You should combine the sections of the plan that you

Unit VII Mini Project

Crisis Communication Plan

Develop a crisis communication plan for an organization of your choice. Include a social media policy.

You should combine the sections of the plan that you have already worked on throughout this course, being sure to make

adjustments for any feedback you might have received from the professor.

MSL 5200, Crisis Communication Management 4

Plan should be no less than five pages long and include, at a minimum, the following items:

 Title page (with clear identification of organization)

 Statement of purpose

 Scope

 Situations and assumptions

 Audience profile

 Chains of command/approval processes (operations)

 Key communication strategies

 Delegation of responsibilities

 Evaluation of communication efforts

 Guidelines specific to social media use

 References

Information about accessing the Blackboard Grading Rubric for this assignment is provided below.

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available procedures ***** *** **** ****** *** *********** ** * ****** management ** crisis ******** they emerge *** *** institution’s communication concerning *** crisisScope The **** ** ******** to *********** *** *** institution ********** ********* the ******* ********* and ***** **** procedures in the event ** a ****** ********** *** their responsibilities *** **** will provide * ******** ** ******* for determining *********** ******** ********* ** ****** ****** to ****** **** **** processes for *********** assessment response and *** recovery ****************** *** assumptions *** likely ****** ********* ********* ********* of *** plan ******** ******** ********** such ** ******* ****** from ******** ****** or ******* *** *********** *********** ** ********** illegal ************** activities such as ****** ********** ************** ******* ********* ie ****** *** ******** *********** **** as **** ******* ******** ********** plan ** the ***** of *** ***** *********** **** ******* ********** ***** ** *** ***** ** * potential ****** ****** ** ******* *** institution the ********* **** ********* ************** **** ** the *********** chairman **** ** *********** for ********* data *** ******** and bring ******* **** *** ******** ** *** **** **** ** ****** ************* *** ******* assessment Adequate ***** ********** will ******* that *** ****** ************* **** ** **** ** ********* **** * ****** warrants * broad ******** *** **** **** **** **** ** ********* when a ****** does or doesn’t warrant a ****** intervention *** would ** managed ********** *** team ******* **** ** *********** *** proper *********** *** ********** related ** their ***************** ********* they should make certain *** ***** *********** **** **** readily ********* *** ****** ********** ** *** ************ ******* *** ******* institution *** * ****** ** ********* audiences with **** it ************ *** interacts **** *** ******* ** this case *** ****** ************* do **** ***** ** *** ****** *** *** ***** ** *** ****** ***** *** ********* that the college ********* **** *** *** media which ******** ***** ** mind ** times ** ****** but the *********** **** ********* with *** ********** ******* *** officials customers ******** ***** ** **** as *********** ************ *** other ********** The *** audience ********** ******** as ********* **** involve ****** *** ******* ****** products *** services ** *** organization ******** ** indirectly ** *********** ********* *** are *** ******** the ******* has ** ************* ****** and *********** **** **** in times ** crisis· ********** **** are *** **** important ******* ** an ************ working hand ** **** **** *** ********** for *** success of *** ************ ********* **** crisis ******** can **** ** **** ** trust **** **** ** *** organization· The *********** through ***** officials *** *** either local ******** ******** ** ************* *** are *** faces ** enhance ************* ** *********** ** any company ******* the ******** **** they **** ** *** ********* ** ******* in *** ********** ************ and ***** *********** **** ***** ** ******* plays a ******** effort ** ************ *** products *** services ** ** ************ *********** **** ****** *** media- **** play * ******** **** **** ** comes ** the ********** ** *** ************ They may ******* ******** stories ** **** ** negative ******* **** *** **** or ***** *** ********** ** an *********** **** avoiding these they ******* ******** and consistent *********** that ** ***** and enoughChain ** ******* (operations) ** the ***** of ********* of any crisis *** senior ********* administrator ** *** ******* **** act primarily as *** ************* *********** *** establishing * relevant ******* **** **** **** act ** * ****** ******** from ***** the ******* ********* shall oversee *** *** ********* relating ** ********** ********** ******** ********* ********* facilities *** communications ** *** event ** a crisis ***** the *********** **** follow *** ***** ***** ** ********** ****** appointed administrator- *********** *** establishing * command post· ****** administrator ** ********* ***** ************* ** ********** ****** ********* ************* ** ** ******** ******* ** the ****** the *********** ********* having ****** as a ******* ** the ****** ****** ********* It ** required **** in the ***** ** ******* ** *** senior ************* ** *********** ******* ********* ************ ** *** ******* Area Associates ************** Instructional ******** ** **** ** *** Director ** ******** *** ****** ******* ****** assume the ****** administrators’ **************** ** ensure ********** ** ********** *** direction *** ******* ********* Command ****** **** ** *********** ** address crisis ********* ********* ******** ******* ***** the command **** The system **** ********** ********** of the ****** *********** ************* of ************ ******** ** ******** ***** ** ****** ******* ****** ************ of what ******** the ******** ********* and *** **** *** **** **** ** *********** ********* of * ********* **** *** ******** ****** monitoring the **** *** ** ***** *** ** ****** **** *** ************* ******** *** ****** ** properly ********** *** **** ********** *** ***** purposes· Appointment of additional ******* staff members to *** ** ******** Maintenance ** ****** ***** ** ****************** ************* **************** ************* ******** strategies will ******* *********** operational ******* ** ***** *** ************ ** *** *** ********* publics *** ***** ** ******** of ********* ** the ****** ********* Proper ************* ********** **** prompt actions ** ** taken ** ******** **** ***** ******** will occur and ********** of ******* **** cease *** ********** *** ******* **** ****** ********************* **** *** ********** ********* ***** may ******* ********* neighbors government officials *** stakeholders *** have ********** **** affected ** *** ****** **** ** ******** ******* *** ******* ******** and **** ****** ****** **** ******* * priority ** will keep *** *** indirectly ******** ******* informed· Communicating **** ***** ********** the ******* ********* **** **** ** ******* publics for crisis ************* **** **** ** know ***** ***** ****** * ****** **** **** ** ********** **** *** ******* ***** ** **** * crisis ******* *** possibly *** ** ***** ******* **** Communicating **** ************** ****** It will ******* **** the *********** behave *** ******* ** * ****** **** **** determine **** **** *** quality ** media ******** ** avoid *** ***** **** ****** up with terrible ********* ******** the victim ********** ** will ******* connecting **** ***** ******** affected ** **** whatever *** *********** **** ** or *** to **** ** * humane *** quick ****** will go ***** ** build trust ** ***** ******************* ** responsibilities *** ****** ********* ************* ** ** ******** ******* ** the ****** the *********** authority ****** ****** ** * ******* ** the ****** ****** ********* ** is ******** **** ** the event ** ******* ** *** senior administrator ** *********** central ********* ************ ** *** ******* **** ********** ************** Instructional Director as well ** the ******** ** ******** and ****** ******* ****** ****** the ****** ***************** **************** ** ensure ********** ** ********** *** direction *** ******** ** ******** and ****** ******** **** ******* incidents ******* ** ****** ** the senior ************* as well ** the ****** **** *** secured **** ****** be ******** *** * ****** from the ******** team to man *** ********* *********** ***** *** designated ******** ** ********* ** dutyEvaluation of communication efforts *** institution ***** * ********* ** **** ****** ********** **** ***** **** ** ********* good ************* **** make the ********** ****** *** college ****** **** **** **** ** ******** ********* situations *** develop *********** response ******** ** the ****** ************* plan **** ******** of **** ********* *** *** ******** ******** **** ******** who **** **** where how *** *** ****** to ****** ******* *** ****** ** will **** for ************* for ******** ********* and ******** ******* role **** **** **** ******* ******* ** drills ** see *** ***** ** preparedness and ******** when ** ***** to ****** situationUse ** social ***** ***** *** **** * ******* trend ** *** *** ** ****** ***** ** * **** *** disseminating information ** *** **** embraced a ****** of *********** during ****** *** it ******** **** ********** ** * ******** ****** **** ** ******* ** *** ****** **** ** ********** among **** ******* in *** ****** media ***** ****** events of ****** ********* ********* are **** to take ***** ****** ** **** information that *** ********* *** *** crisis ** perceived ********* guidelines ** use ** ****** ***** would ********** ******** ****** ********** ****** * ****** ** a ******** ******** **** **** enable *** colleges’ social media controllers ** **** *** ** saying **** ***** *** when ****** **** ** **** **** will ** ********* ** ******* ************ ** *********** **** is not **** or ******* *** *********** **** be **** ****** ********* and ***** *** *** **** ** the story *** *** steps ** *** ***** ** *** *** ********* *** ************* team on media ****** *** **** rely ** the **** ***** ** *********** *********** but ****** contemplate *** opportunity **** ***** **** ***** *********** ** **** for *************** A **** ** communication ***** ****** ** ********* ******* from ******* ********** ** **** time ******* ** ****** platforms ** ** ** leverage **** ** **** of crisisReferencesAmerican Red Cross (2012) *** ************* Retrieved ** **** ** ************* * ****** ‘Who *** **** *********** Retrieved May * 2014 **** ***** ********* and *********** ******************************************* ************* ****** ‘Social ***** ***** Notification ********** ********* **** ********************************************************************************** ***** Kathleen ****** ********* *************** * ******** *********** 4th ******* Lawrence ******* ********** EBSCO **************** R ***** ******* ******** ******* ******* ****** ‘Effective Crisis Communication: Moving **** ****** to Opportunity’ SAGE ************ *** ******** * ****** ************* Retrieved *** 29 2014 **** *** Buffallo State Faculty: **************************************************** ******* ****** (2014) ‘Applied ****** ************* ***** ****** Management’ SAGE Publications Inc University of ******* Florida *************

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