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Video Case Study Questions Note: Minimum word count for each numbered question is 200 to 250 words. What is a market niche, and how does it apply to
Video Case Study QuestionsNote: Minimum word count for each numbered question is 200 to 250 words.What is a market niche, and how does it apply to Taza's business model? What types of companies compete with Taza? What role has technology played in Taza's success?Describe the entrepreneurial profile. In what ways does Larry Slotnick display these entrepreneurial attitudes and characteristics? Be sure to include examples from the video in your response.
A market niche is a small but profitable segment of a market suitable for focused attention by amarketer. Market niches do not exist by themselves, but are created by identifying needs orwants...