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Week 6
Week 6 Assignment - Advertising
There are two sayings that have been part of the advertising mantra for as long as I can remember:
- Share of market equals share of mind.
- Sell the sizzle, not the stake.
If you consider those, it means advertisers believe that we don’t buy products or services based solely on facts and need, and that our brand preference is based more on image than on information.
How, in a market where we mute the ads, surf to another station, or simply record and zap the ads, do the TV ads work so well?
This week, based on research you do, render your thoughts on the role advertising plays in defining our culture in America.
Requirements: 400-600 words and include research from two sources other than the text or lecture. Submit as an attachment in MLA format.
This assignment will demonstrate your understanding of the monetary side of the three-market theory of mass communications, ethical and legal responsibilities of advertisers and media and how advertising affects society and politics.
